User Acquisition Manager

This is a remote position.

Key Responsibilities

1. User Acquisition Growth

Own user acquisition across:

• Google Ads
  
• Meta Ads
  
• App Store Optimization (ASO) to improve conversion rate
  
• Future acquisition channels as needed
  

Continuously scale installs while maintaining acquisition efficiency and user quality.

2. Deep Product & Persona Understanding

Develop deep understanding of:

• Thermer app
  
• User segments
  
• User personas
  
• User motivations
  
• Printing workflows
  
• Monetization model
  
• Activation journey
  
• Retention drivers
  

3. Post-Install Optimization

Focus on post-install metrics, not only install volume.

Examples:

• Activation Rate
  
• Time to First Print
  
• D1 Retention
  
• D7 Retention
  
• D30 Retention
  
• Purchase Conversion Rate
  
• Subscription Revenue
  
• LTV
  
• ROAS
  

Continuously identify ways to improve user quality and business outcomes.

4. Experimentation Culture

Run continuous experiments across:

Google Ads

• Audiences
  
• Asset Groups
  
• Ad Copy
  
• Videos
  
• Images
  
• Budget Allocation
  
• Bidding Strategies
  

Meta Ads

• Creatives
  
• Audiences
  
• Interests
  
• Lookalikes
  
• Placements
  
• Campaign Structures
  

ASO – Custom Store Page

• Keywords
  
• Title
  
• Short Description
  
• Long Description
  
• Screenshots
  
• Videos
  

No significant change should be implemented without a clear hypothesis and success criteria.

5. AI-Driven Execution

Use AI extensively to improve productivity and performance.

Examples:

• Creative ideation
  
• Creative generation
  
• Ad copy generation
  
• Audience research
  
• Competitor research
  
• Data analysis
  
• Experiment generation
  
• Keyword research
  
• Persona analysis
  
• Reporting
  

Expected outcome:

Deliver more experiments and insights with the same effort through strategic AI usage.

Required Mindset

Must be:

• Data-driven
  
• Evidence-driven
  
• Results-oriented
  
• Curious
  
• Analytical
  
• Experiment-focused
  
• Product-minded
  

Reporting Requirements

Submit weekly report in Notion including:

• KPIs
  
• Experiments completed
  
• Experiment results
  
• Learnings
  
• Competitor observations
  
• AI tools used
  
• Planned next actions
  

All conclusions should be supported by data whenever possible.