Trade Marketing Manager

 Posted 3 hours ago
     
5-10 years experience
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AI Summary

Develop and execute customer-focused trade marketing strategies and Joint Business Plans to drive category growth and retail partnerships. Analyze market trends and shopper insights to optimize investments and maximize the return on marketing activities.

At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers. We foster an inclusive culture and are looking for diverse, talented people to join Alcon.

As a Trade Marketing Manager, supporting our Vision Care business in the UK, you will be trusted to develop and execute customer-focused trade marketing strategies that drive category growth, strengthen key retail partnerships, and deliver commercial success. This is a remote-based role within the UK, with occasional travel to customer locations, conferences, events and to the Alcon office.

In this role, a typical day will include:

  • Partnering closely with Key Account Managers and key retail customers to develop and execute Joint Business Plans that deliver sustainable growth for both Alcon and our partners.

  • Creating and implementing innovative trade marketing programmes, promotional campaigns, category management initiatives, and merchandising activities that increase sales performance and market share.

  • Working cross-functionally with Brand Marketing, Professional Education, Sales, and Commercial teams to ensure excellent execution of customer marketing initiatives.

  • Analyzing customer performance, market trends, shopper insights, and competitive activity to identify opportunities, optimize investment, and maximize return on trade marketing activities.

  • Measuring programme effectiveness, communicating results and recommendations to stakeholders, and continuously improving execution through data-driven decision making.

WHAT YOU’LL BRING TO ALCON:

  • Bachelor’s degree in Marketing, Business, Commercial Management, or a related discipline.

  • Proven experience in Trade Marketing, Customer Marketing, Category Management, Key Account Management, or a related commercial function.

  • Experience working directly with external customers and retail partners, including influencing, negotiating, and collaborating on joint business initiatives.

  • Strong analytical skills with the ability to translate insights into commercially impactful actions.

  • Excellent stakeholder management, communication, and project management skills, with the ability to work effectively across multiple teams.

  • Experience within healthcare, FMCG, consumer goods, medical devices, or optical/vision care industries is advantageous.

  • Passion for innovation, a proactive mindset, and the ability to work autonomously in a fast-paced environment.

HOW YOU CAN THRIVE AT ALCON:

  • Enjoy the flexibility of a remote-based role while collaborating with a highly experienced and supportive UK commercial team.

  • Take ownership of strategic customer partnerships and trade marketing initiatives that directly influence business growth and customer success.

  • Benefit from a competitive compensation package including company car allowance, bonus opportunity, and comprehensive benefits.

Alcon Careers

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