Digital Marketing Lead
Please mention DailyRemote when applying
AI Summary
The Digital Marketing Lead will design and execute multi-channel demand generation campaigns and manage a rolling content calendar. They are responsible for managing email nurture sequences, repurposing content, and reporting funnel metrics to leadership.
This is a remote position.
From campaign planning and analytics to content, email, and contractor coordination. You'll work directly with company leadership to translate strategy into demand, hold a consistent publishing and outbound rhythm across channels, and apply best practices to everything we publish.
Requirements
What You'll Do
What You Bring
- Build and maintain a 90-day rolling content and campaign calendar.
- Design, author and run demand-gen campaigns that put MyEmployment in front of CHROs, Chief People Officers, and CFOs at U.S. employers with 1,000+ employees.
- Build and manage email nurture sequences in ZoHo, segmenting by several different demographics.
- Repurpose founder-driven content into multiple formats (long-form, short-form, video, carousel, email) aimed at the employer audience.
- Create, edit and/or approve posts, emails, and short videos yourself or with a team of contracted resources necessary to meet campaign content goals.
- Use scheduling, CRM, and analytics platforms (Zoho, Zapier, Metricool) to manage publishing and connect marketing activity to pipeline in the CRM.
- Review website, email, and funnel metrics weekly — track what's working, test and modify what's not and report results and insights to leadership.
What You Bring
- Proven, hands-on experience running multi-channel B2B marketing or demand gen for a founder-led brand — ideally selling to HR, People, or finance leaders.
- A track record of building a marketing function from the ground up — you've done the work yourself, not just managed a team that did it.
- Strong understanding of content cadence, campaign analytics, and funnel optimization.
- Hands-on familiarity with publishing, CRM, and automation tools (Zoho, Sendy, Zapier, Metricool).
- Excellent writing and editing skills; ability to maintain a consistent, credible tone across channels.
- Analytical mindset — you love testing and learning from data; working knowledge of Google Analytics, Search Console, and conversion fundamentals (load time, CTA testing, conversion tracking).
Benefits
- Great medical, dental, and vision insurance options
- Retirement plan with company match to help save for your future
- In addition to 7 observed holidays, team members have 15 days paid time off
- Every position is fully remote, and our culture is family-first: flexible, life-respecting, and built on accountability.
- We measure results, not hours at a desk so you can do your best work and still show up for the people who matter.
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