Strategic Marketing Manager (m/f/d)

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.

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Job Function:

Marketing

Job Sub Function:

Strategic Marketing

Job Category:

Professional

All Job Posting Locations:

Aachen, North Rhine-Westphalia, Germany

Job Description:

Strategic Marketing Manager, V-Wave (Germany)

Company: Abiomed, a Johnson & Johnson Company Location: Germany (with national travel)

Reports to: Associate Director of Commercialization and Market Development

Our Mission

At Abiomed, part of the Johnson & Johnson MedTech family, our team is dedicated to recovering hearts and saving lives. With the integration of the innovative V-Wave technology, we are pioneering new, life-changing solutions for heart failure patients. We operate with the agility of a startup but with the backing and resources of a global leader, creating a dynamic, collaborative environment.

Join the Team: A Unique Opportunity to Build a Business Together

We are seeking a results-driven Strategic Marketing Manager with an entrepreneurial mindset to join our team and help drive the commercialization of the V-Wave® Interatrial Shunt System in Germany. This is more than a traditional marketing role; you will be a key player in the commercial engine we are building from the ground up, where every contribution matters.

Our Shared Mission

Together, our mission is to establish V-Wave as the standard of care for HFrEF patients in Germany. We will achieve this by creating a scalable and successful commercial model that will serve as the playbook for our expansion across Europe. This role requires a unique player who can strategize with the team in the boardroom and execute hands-on in the field, helping us collectively shape the market and build a foundation for exponential growth.

Key Responsibilities (How You'll Contribute to the Team)

• Pioneer the German Market: Partner with the commercial team to develop and execute our comprehensive go-to-market strategy for V-Wave in Germany, driving our transition from a pre-commercial phase to a successful business.
• Develop the Expansion Playbook: Collaborate on creating, documenting, and refining a scalable commercialization model—our game plan for marketing, sales enablement, and patient engagement—that will guide future launches in new countries.
• Build Our Digital Footprint: Architect and launch a multi-faceted digital presence to establish V-Wave online. This includes creating a dedicated resource hub for Healthcare Professionals (HCPs), educational content about the procedure, and an accessible, supportive community for patients.
• Drive Continuous Learning: Develop and implement strategies for the continuous education of HCPs, ensuring they have the latest clinical data, procedural information, and confidence to adopt this new therapeutic option.
• Build the Patient & Advocacy Channel: Help design and launch a pioneering direct-to-patient (DTP) channel, including engagement with patient advocacy groups, to empower HFrEF patients with knowledge and build a supportive community around this new treatment option.
• Translate Data into Value: Work with the team to integrate crucial data from health economics and new clinical studies, translating complex findings into a compelling, unified message for clinicians, hospitals, and payers.
• Cross-Functional Collaboration: Act as a central point of connection for the V-Wave commercial effort, uniting Sales, Clinical Education, Medical Affairs, Regulatory, and Global Marketing teams to ensure we are all aligned and moving toward the same goal.

Qualifications & Experience (What You Bring to the Team)

• Proven experience in medical device or pharmaceutical marketing, with a strong track record of successful product launches.
• A collaborative mindset with a "we win as a team" attitude, skilled at building strong relationships and driving collective success.
• Demonstrated experience within the German healthcare system is essential.
• Cardiovascular or heart failure therapeutic area experience is a plus.
• An entrepreneurial spirit is a must; you thrive in "white space" and have experience helping build programs and businesses.
• Strong analytical skills with the ability to interpret and communicate complex clinical and economic data effectively with the team.
• Experience in developing and executing digital marketing and patient-facing campaigns.
• Exceptional communication skills, with a natural ability to influence and collaborate across a matrixed organization.
• Must be a self-starter, comfortable with ambiguity, and able to operate with a high degree of autonomy within a team framework.
• Experience in sales or customer-facing roles is a plus.
• Fluency in both German and English is required.

 

 

Required Skills:

 

 

Preferred Skills:

Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Storytelling, Business Valuations, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Go-to-Market Strategies, Industry Analysis, Market Research, Negotiation, Problem Solving, Process Improvements, Product Development Lifecycle, Product Improvements, Product Portfolio Management, Product Strategies, Strategic Thinking, Tactical Planning, Technical Credibility

  

 

The anticipated base pay range for this position is:

€78.300,00 - €135.700,00

 

 

Benefits:

In addition to base pay, we offer the following benefits*: an annual bonus with set target (% of pay) depending on pay grade / location, where the actual amount is based on the employees’ and companies’ performance of the previous calendar year, or sales commissions. Moreover, we offer vacation days, parental leave for a minimum of 12 weeks, bereavement leave, caregiver leave, volunteer leave, well-being reimbursement, programs for financial, physical and mental health. We also offer service anniversary and recognition awards, and subject to the terms of their respective plans, employees - and in some location’s eligible dependents - can participate in several insurance plans. For more information, visit Employee benefits | Supporting well-being & career growth | Johnson & Johnson Careers.

 

*This is for informative purposes only. Amounts and actual benefits may vary by location and are subject to change.