Staff Product Manager - Lead Management

Job summary 

General Motors’ Digital Customer Experience team seeks an experienced and motivated Staff Product Manager - Lead Management (Salesforce CRM) to help us redefine how customer demand is captured, routed, and converted across our brands and dealer network. There has never been a more exciting time to join General Motors, and we would love to hear from you if you are passionate about platform‑driven transformation, enjoy seeing immediate business impact from your work, and want to help build a world with zero crashes, zero emissions, and zero congestion. 

The Product Manager will oversee a set of initiatives designed to accelerate change across GM’s Salesforce‑based lead management ecosystem. The product management function develops feature roadmaps informed by business goals, market needs, dealer feedback, and platform constraints to create measurable value for customers, dealers, and the enterprise. In addition, the Product team owns the performance, quality, and reliability of lead management capabilities currently in market to ensure strong dealer adoption and customer outcomes. 

This role involves building and scaling new platform capabilities while continuously optimizing existing lead ingestion, routing, and conversion workflows. You will work closely with cross‑functional stakeholders across Engineering, Marketing, Dealer Operations, Analytics, Privacy, Platform, and UX teams. You will be responsible for defining product strategy, establishing key performance indicators, and providing regular updates to senior leadership on progress, risks, and results. 

This role requires a candidate who thrives in ambiguity, identifies opportunities with limited guidance, and uses data to drive decision making. A successful Product Manager will manage the full lifecycle of a product by establishing objectives tied to business outcomes, prioritizing development investments appropriately, and delivering on GM’s goal to provide best‑in‑class customer and dealer experiences at scale. 

The ideal candidate will engage with engineering and business leadership solutions, product roadmap(s) and technology capabilities. This role requires the ability to drive the Agile process within IT as well as support the broader Business team within the product development and delivery framework. The candidate will be expected to expertly: 

• Establish and own product area objectives and key results (OKR's) and build plans that deliver on those results 

• Effectively partner with stakeholders and engineering teams to deliver complex features successfully 

• Effectively communicate verbally and in writing to all audiences: capturing customer needs through well-defined Initiatives, Capabilities, and Features to build world class experiences  

• Influence technical priorities and business strategy by using quantitative and qualitative data 

• Proactively identify risks and bring them to the attention of your team and/or stakeholders with plan for mitigation before they become roadblocks 

• Communicate complicated concepts clearly and present to all levels of the organization 

• Utilize Atlassian tools (JIRA, JIRA Align, JIRA Product Discovery, Confluence) to author and manage roadmaps, initiatives, capabilities, features, and other strategic documentation  

• Use Agile practices to prioritize and lead the product backlog across all enterprise needs to drive efficient development activities 

• Establish success metrics for product performance and maintain tracking mechanisms for those metrics 

• Anticipate and resolve strategic issues that may impair the product/tech team’s ability to deliver 

• Manage prioritization and trade-offs of a product roadmap to ensure delivery of a great Selling Partner experience 

• Actively participate in the mentorship of others 

• Collaborate with business partners 

• Communicate and influence other organizations without a direct reporting relationship 

• 5 cumulative years of Product Management experience including roadmap strategy, roadmap definition, prioritization, and delivery or 7 years of product management adjacent experience, i.e. CRM solution architect, business consultant, project manager, CRM software developer, etc. 

• Bachelor’s degree required 

• Strong analytical and quantitative skills 

• Strong written and verbal communication skills 

• An obsessive focus on customer feedback and pain points with an inclination to look deeply under the hood 

• Salesforce Certified Administrator (SCA) certification 

• MBA or equivalent experience 

• Detail-oriented with a passion for building, thinking big, and discerning impact 

• Ability to dive deep into data, technical systems, and customer feedback with equal passion 

• Ability to understand and explain complex technical issues and communicate these to both technical and non-technical partner teams to drive resolution 

• Ability to work and collaborate across a wide range of stakeholders in different teams/ organizations/locales 

• Salesforce CRM specific requirements and certifications: 

• Salesforce Certified Sales Cloud Consultant certification 

• Salesforce Certified Marketing Cloud Consultant certification 

• Deep expertise designing and evolving Salesforce CRM data models and ownership structures to support complex, multi‑dealer lead management environments for an automotive OEM. 

• Proven ability to define and enforce end‑to‑end Salesforce lead lifecycles with clear states, SLAs, validation, and escalation using platform automation. 

• Hands‑on experience building deterministic, explainable Salesforce lead routing based on geography, dealer eligibility, inventory, capacity, and performance signals. 

• Strong judgment balancing automation and human workflows while proactively managing Salesforce scale, performance, and platform risk. 

• Expertise defining durable Salesforce reporting and attribution models and resolving source‑of‑truth conflicts across CRM, DMS, and analytics systems. 

• Experience owning Salesforce integration requirements across digital retail, marketing platforms, inventory systems, and dealer DMS using scalable integration patterns. 

• Deep familiarity with Salesforce security, privacy, and governance controls, embedding regulatory and compliance requirements directly into product design.

Compensation: The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of the California Bay Area.

• The salary range for this role is $134,700 to $245,000. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance

Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

Company Vehicle: Upon successful completion of a motor vehicle report review, you will be eligible to participate in a company vehicle evaluation program, through which you will be assigned a General Motors vehicle to drive and evaluate. Note: program participants are required to purchase/lease a qualifying GM vehicle every four years unless one of a limited number of exceptions applies.

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