SSP Manager - Programmatic Advertising
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AI Summary
Newsweek is the global media organization that has earned audience time and trust for more than 90 years. Newsweek reaches 100 million people each month with thought-provoking news, opinion, images, graphics, and video delivered across a dozen print and digital platforms. Headquartered in New York City, Newsweek also publishes international editions in EMEA and Asia.
Adprime, SSP Manager – Programmatic Advertising (Ads.txt / Supply Path Optimization)
Adprime is the largest digital Healthcare publishing platform and programmatic provider that offers solutions for reaching healthcare professionals (HCP) and direct-to-consumer (DTC) brands.
About the Role
Adprime is looking for an experienced SSP Manager to join the growing programmatic team. This role is ideal for someone with a strong understanding of the SSP platform, programmatic advertising, supply path optimization, and ads.txt/app-ads.txt implementation. You will work closely with publishers, SSPs, DSPs, and internal teams to onboard partners, optimize supply quality, increase revenue, and ensure transparency across the supply chain.
Key Responsibilities
- Manage and grow relationships with SSPs, publishers, and strategic supply partners.
- Drive implementation and adoption of ads.txt and app-ads.txt across publisher inventory.
- Validate and troubleshoot ads.txt, app-ads.txt, sellers.json, and SupplyChain (schain) implementation.
- Monitor and improve ads.txt compliance rates, supply quality, and inventory transparency.
- Analyze programmatic performance metrics including bid requests, win rates, fill rates, CPMs, render rates, and revenue.
- Collaborate with Demand, Ad Operations, and tech teams to resolve technical issues and optimize integrations.
- Identify opportunities to improve supply path efficiency and maximize monetization.
- Support onboarding of new publishers and SSP integrations.
- Prepare performance reports and provide optimization recommendations.
- Stay current with IAB standards and evolving programmatic best practices.
Required Qualifications
- 3+ years of experience in programmatic advertising, preferably within an SSP, exchange, or publisher environment.
- Strong knowledge of:
- Ads.txt & App-ads.txt
- Sellers.json
- SupplyChain Object (schain)
- OpenRTB
- Supply Path Optimization (SPO)
- Experience working with SSPs, DSPs, publishers, and programmatic exchanges.
- Strong analytical skills with the ability to interpret large datasets and identify optimization opportunities.
- Experience using Excel/Google Sheets and reporting tools.
- Excellent communication and relationship management skills.
- Ability to manage multiple partner relationships in a fast-paced environment.
Preferred Qualifications
- Experience with CTV, In-App, Mobile, and Display inventory.
- Familiarity with IVT verification providers such as DoubleVerify, HUMAN, or Pixalate.
- Experience working with GAM, Prebid, Beezwax, or header bidding environments.
- Understanding of identity solutions and privacy regulations.
Salary range: Up to $150,000 commensurate with experience
Newsweek is an equal opportunity employer. We seek employees of diverse backgrounds and are committed to providing an inclusive, equitable and respectful workplace.
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