Sr Media Buyer for US D2C Agency (Remote)

About Paired

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent!

We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.

Our Client

AI powered ecommerce agency. They have worked with 500+ DTC and ecommerce brands, managed $250M+ in media spend and delivered $2B+ in client revenue. They run paid social, paid search, email/SMS, CTV, TikTok Shop, Amazon, UGC and CRO for a portfolio of DTC brands.

Their team is lean and works in pods. Each pod has a pod lead who owns strategy and client relationships, a media buyer who owns execution and performance, content managers, and creative support. They use AI throughout our workflow, from account audits to landing page builds to creative reporting, so one strong media buyer can do the work of three.

This is a fast environment. If you are ambitious and hard-working, it will move your career faster than most agencies can. If you need a lot of structure or prefer a slow pace, it is not the right fit.

The Role

You will be the media buyer in one of our pods, managing Meta campaigns (with TikTok as a secondary channel) across a portfolio of ecommerce accounts. You own the ad accounts: budgets, pacing, structure, launches, testing and optimization. Your pod lead owns the client relationship and overall strategy. You own the numbers and the execution behind them.

The role combines hands-on buying with media buying strategy. You will analyze performance data, find where accounts are leaking (pre-click or post-click), and propose the fix: new creative angles, landing page tests, budget shifts or structure changes. You will also join client calls and present paid social performance alongside your pod lead.

What Success Looks Like

• Every account is paced to its monthly budget, with no overspend and no surprises
• Spend moves to the highest-leverage products and campaigns, and comes off losers quickly
• No ads run on sold-out products, broken links or outdated offers
• Accounts are never starved of creative: you flag gaps early and get new assets live fast
• Landing page and creative tests launch on schedule and produce clear winners
• Your pod lead walks into every client call with accurate numbers and a clear plan from you
• Seasonal moments (Prime Day, BFCM, brand sales) launch on time with approved assets

What You’ll Do

Campaign Management

• Build, launch and optimize Meta campaigns daily, with secondary management of TikTok Ads
• Own daily budgets and monthly pacing per account, and reallocate spend based on performance, frequency and inventory
• Manage campaign structure, bidding, audiences, exclusions and frequency controls
• Upload and traffic new creative, and run structured creative and angle testing
• Run weekly account sweeps: check every live ad for stock availability, link destination, offer accuracy and copy errors, and fix issues the same day
• Monitor ROAS, NC-ROAS, MER, CAC and frequency against client targets

Strategy and Analysis

• Diagnose performance by separating pre-click problems (creative, audience, fatigue) from post-click problems (landing page, offer, site)
• Look past platform ROAS to backend profitability: margins, COGS and blended results
• Build landing page test plans and work with our team to get new pages designed, approved and live
• Audit ad copy and creative across accounts and recommend what to refresh, cut or scale
• Plan and execute seasonal campaigns, including Prime Day, BFCM and client sales
• Spot and escalate tracking issues (pixel, CAPI, attribution discrepancies) before they distort decisions

Creative Collaboration

• Work with content managers, designers and the creative team to source, brief and review ad creative
• Identify winning hooks, formats and angles, and turn them into creative requests
• Push for authentic assets (real people, raw clips, UGC) that improve performance

Reporting and Client Communication

• Prepare performance reports and creative performance reports for client calls
• Join client calls with your pod lead and present paid social results, trends and next steps clearly
• Keep internal Slack channels and Jira tickets updated so everyone knows what changed and why

AI and Process

• Use AI tools (Claude and others) daily to run account audits, generate landing page concepts, draft copy and build reports
• Help turn repeated work into reusable AI workflows that make the whole pod faster

Requirements

Must have

• 3+ years of hands-on Meta Ads experience for ecommerce brands (not lead gen or boosted posts), with at least one account at $100K+/month in spend
• A proven record of scaling DTC ecommerce brands through Meta, at an agency or in-house
• Deep understanding of Meta campaign structure, auction dynamics, pixel/CAPI tracking and creative performance
• Strong command of ecommerce metrics: ROAS, NC-ROAS, MER, CAC, LTV, contribution margin
• Precision with budgets: you pace spend to the dollar and catch problems before the client does
• Strong ownership: you act without waiting to be told, and you close the loop on every task
• Clear, confident communication, written and on calls
• Comfort using AI tools in your daily workflow, and curiosity about using them more
• Humility to do the detailed work and ambition to grow into a strategist
• English C1-C2 fluency for conversation level since this is a client-facing role

Nice to Have

• TikTok Ads Manager experience
• Triple Whale, Northbeam or other attribution tools
• Working knowledge of Shopify and Klaviyo, and how paid and retention channels work together
• Experience building or testing landing pages
• Background in creative strategy, UGC or performance creative
• Experience with Jira or similar task management tools

Benefits

What You’ll Get

• Fully remote work; USD payment up to 6k/month
• Direct ownership of your ad accounts and the results they produce
• Training on AI-powered media buying workflows most agencies do not have yet
• Access to Triple Whale, Meta Ads Manager, Klaviyo, Claude and more
• A clear growth path from media buyer to media buying strategist as the agency grows

Hiring Process

• Short video pre-screen: a few questions so we can see how you communicate on camera
• Intro interview with our team
• Paid media assessment: a practical exercise based on a real client scenario
• Final conversation with agency leadership