Sr. Manager Product Marketing

Senior Manager, Product Marketing

Are you ready to lead the go-to-market strategy for flagship AI -powered solutions that are transforming how the world discovers and advances knowledge?

About the Team

Our Academic & Government team helps our communities accelerate knowledge for a better world by helping to establish, discover and advance knowledge. We do this by turning scientific discoveries into peer reviewed knowledge, hosting the world’s richest corpus of knowledge, allowing users to unlock insights from content and by measuring the quality and impact of research - turning insights into outcomes. 

About the Role

This role will lead the go-to-market strategy, positioning, and messaging for solutions within Elsevier’s Academic Leaders and Funders (ALF) portfolio. This role ensures these solutions are clearly articulated, competitively differentiated, and effectively launched and supported in the market. You will serve as the voice of the customer within the product marketing process, translating complex technical features into clear, compelling narratives that resonate with academic institutions, researchers, and publishers.

This role is instrumental in positioning Elsevier’s AI capabilities as a value differentiator and supporting the company's ambition to move to portfolio-led, customer-first storytelling.

Responsibilities

• Develop strategic value propositions and messaging frameworks

• Tailor narratives to distinct audiences: institutional buyers, researchers, funders, and publishers

• Lead GTM strategy and execution for new features, releases, and solution enhancements

• Partner with Product and Revenue Enablement to manage coordinated launches

• Ensure campaigns are supported with accurate messaging, competitive positioning, and materials

• Develop sales tools including pitch decks, demo scripts, competitive battlecards, and objection-handling guides

• Train sales and marketing colleagues on product value and market positioning

• Lead competitive analysis, win/loss analysis, and market research in collaboration with Insights

• Synthesize input from product usage, sales feedback, and market data to inform positioning

• Contribute to persona development and buyer journey insights

• Work across Product, Sales, Innovation, Segment Marketing, Revenue Enablement, and Content

• Collaborate with teams marketing to publishers and commercial buyers to ensure messaging coherence

Requirements

• Proven 7+ years in B2B/SaaS product or solutions marketing in research data/analytics, delivering portfolio GTM and launches to lift adoption and revenue.

• Demonstrated mastery of institutional buyers, academic researchers, and complex sales cycles to accelerate deal velocity.

• Proven GTM leadership with Product, Revenue Enablement, and Segment Marketing to deliver coordinated launches and shorten time-to-revenue.

Technical and industry expertise

• Demonstrated command of AI/GenAI, knowledge graphs, Machine Learning, and data platform integrations in the context of research, data, and/or analytics

• Advanced competitive intelligence and win/loss analysis that sharpens positioning and objection handling to lift win rate and ASP.

• Experience marketing to both content providers (e.g., publishers) and institutional buyers

Skills and attributes

• Proven ability to craft differentiated value propositions and messaging frameworks for data-rich and AI-enabled products to increase pipeline conversion.

• Advanced writing and narrative skills that translate features into audience-specific stories for buyers, researchers, funders, and publishers to boost engagement.

• Demonstrated enablement impact producing field-ready decks, demos, battlecards, and training that equip Sales to raise win rate.

• Collaborative influence across Marketing, Product, and Sales to ensure message coherence and brand consistency.

• Results-oriented program management juggling multiple projects in a fast-moving environment to deliver smooth launches with quality.

• Proven ability to establish clear, confident messaging adopted across channels to reinforce Elsevier’s leadership narrative in the research ecosystem.

Remote-based position with travel required as necessary (<10%) to support critical initiatives (e.g. conferences, internal summits, workshops, etc.).

Work in a Way That Works for You
We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals. 

Working Pattern
Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive. 

About the Business
A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world. 

We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location.

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