Sr. Manager of E-Commerce - Shopify

The Opportunity

One of the most impactful roles in our company, the Sr. Manager of E-Commerce, DTC will own the strategy, execution, and performance of our Shopify business, the primary engine of our owned e-commerce growth. You'll work directly alongside the co-founders and partner closely with our Sr. Manager of E-Commerce, TikTok to drive company-wide e-commerce growth. This is a hands-on, builder's role: for at least the first year, you'll be in the weeds personally driving execution before eventually helping to build out the team around you. This is not a role for someone who simply manages people. We're looking for someone who builds businesses.

This role is remote, with visits to headquarters as needed. Candidates open to relocation to the Stuart & Port St. Lucie, Florida areas preferred.

What You'll Own

DTC Leadership & P&L

• Serve as the leader for all DTC/Shopify growth.
• Own the P&L for the channel: Revenue, Gross Margin, Contribution Margin, EBITDA, CAC, LTV, MER, ROAS, and Inventory Efficiency. Every decision should improve long-term profitability, not just top-line revenue.
• Lead annual planning, forecasting, and budgeting for the channel.

Shopify / DTC Growth (Core Focus)

• Own customer acquisition, website optimization, and CRO.
• Lead merchandising, pricing strategy, product launches, offer strategy, and bundling.
• Drive subscription growth, landing page performance, checkout optimization, and overall customer experience.
• NetSuite experience is a strong plus, particularly for inventory, order management, and financial integration with Shopify.

Paid Media & CRM

• Partner with media teams on Meta, Google, YouTube, and emerging channels, knowing when to scale aggressively vs. optimize for efficiency.
• Own retention and LTV through email, SMS, loyalty, lifecycle marketing, segmentation, and win-back campaigns.

Product, Merchandising & Analytics

• Partner with clients to rationalize product portfolios, optimize assortment, and improve pricing and inventory turns.
• Build and maintain dashboards covering CAC, LTV, AOV, MER, ROAS, CVR, Repeat Purchase Rate, and Contribution Margin.

Team & Client Leadership

• Lead Quarterly Business Reviews, annual planning, and executive strategy sessions. Clients should see you as an extension of their leadership team.
• Partner tightly with the TikTok E-Commerce VP to ensure a unified, profitable e-commerce strategy across channels.

Who You Are

• A proven builder who has personally scaled DTC/Shopify brands, not just supported them, through $10M, $25M, $50M, and $100M+ inflection points.
• An elite operator who builds from the front: auditing a storefront, reviewing campaigns, or digging into a dashboard is never beneath you.
• Financially driven, with a deep grasp of unit economics, and highly accountable for results.
• A true collaborator and team player.
• A strategic thinker who connects merchandising, media, retention, and finance into one coherent growth plan.
• A stellar communicator with real executive presence who is clear, credible, and confident with founders, clients, and your team alike.
• Fast-moving, with a bias for action and a relentless growth mindset.

Required Experience

• 5+ years executing high-growth e-commerce plans, with deep, hands-on Shopify expertise.
• Experience scaling consumer brands in Sports Nutrition, Beverage, Health & Wellness, Beauty, Personal Care, or adjacent CPG categories.
• Demonstrated success scaling brands in multi-million-dollar increments.
• NetSuite experience strongly preferred.
• Strong understanding of paid media strategy and multi-million-dollar budget management.
• High-level P&L ownership and experience leading cross-functional teams.
• Experience working directly with founders, CEOs, or private equity-backed companies.

Our Leadership Principles

• Speed without sacrificing quality.
• Data beats opinions.
• Ownership beats excuses.
• Testing beats assumptions.
• Accountability is non-negotiable.
• Every problem has an owner.
• We do what's best for the client.
• We are builders, not caretakers.
• We hire adults who don't need to be managed.

Benefits & Compensation

• Compensation: The base salary range for this position begins at $125,000 per year; final salary offer based on experience and skillset.
• Bonus: Annual bonus potential tied to employee performance.
• Insurance & Wellness: Comprehensive medical, dental, and vision benefits, plus savings plans.
• Retirement Savings: Plan for your future with a 401(k) savings plan featuring a company match.
• Flexible Time Off: Take the time you need with a flex PTO plan, sick time, and paid holidays.
• Extra Perks: Monthly stipend to spend on our products and gear, access to the RAW Athletic Clubs in Port St. Lucie and Stuart, FL, and discounts on our family of brands.

From the Ground Up.