Sr Digital Marketing Specialist

Being good neighbors – helping people, investing in our communities, and making the world a better place – is who we are at State Farm. It is at the core of how we operate and the reason for our success. Come join a #1 team and do some good!

This is an opportunity for a strategic, performance-minded digital marketer to help shape how State Farm accelerates growth within the digital quoting channel. In this role, you’ll lead media planning and execution across paid social, programmatic display, and emerging paid media opportunities within AI environments, helping drive acquisition efforts while influencing the future of media activation.

We’re looking for someone who combines strong channel expertise with curiosity, analytical thinking, and a test-and-learn mindset. The ideal candidate is energized by performance marketing, comfortable working across platforms and partners, and excited to identify new opportunities that move the business forward.

What You’ll Do

• Lead strategy, execution, and optimization across key digital media channels, including paid social and programmatic display, including those within AI-enabled and lead generation.
• Manage media budgets and campaign pacing with a strong focus on efficiency, performance, and business impact.
• Collaborate with measurement partners to turn campaign data into actionable insights and optimization recommendations that improve results.
• Stay ahead of platform updates, industry trends, and innovation opportunities, bringing fresh thinking to the team.
• Identify ways to improve processes, streamline activation, and increase the effectiveness of paid media investments.
• Serve as a subject matter resource for digital media strategy and best practices.

Required Qualifications

• Bachelor’s degree required.
• Strong experience in digital media strategy, planning, activation, and optimization.
• Familiarity with platforms such as Google, Meta, Amazon, Snapchat, and others.
• Experience using audience, performance, and contextual insights to inform strategy and improve outcomes.
• Strong written and verbal communication skills, including presentation skills.
• Ability to manage multiple priorities and thrive in a collaborative, fast-paced environment.
• Curiosity, initiative, and enthusiasm for testing new channels, technologies, and media opportunities.

Preferred Qualifications

• Hands-on expertise in paid social and programmatic/display media preferred.
• Strong analytical skills and the ability to translate data insights into clear recommendations.
• Familiarity with the role of digital marketing in driving new growth for a large corporation and franchises is preferred.
• Strong leadership skills

Items of Note

• May require travel via commercial transportation or motor vehicles
• May work irregular hours, including weekends/holidays
• Responsible for the handling and maintenance of confidential and highly sensitive information
• Involvement in company approved educational programs as applicable for continued development

Because work-life balance is a priority at State Farm, compensation is based on our standard 38:45-hour work week!

• Potential starting salary range: $97,000 - $123,000
  • Starting salary will be based on skills, background, and experience
  • High end of the range limited to applicants with significant relevant experience
• Potential yearly incentive pay up to 15% of base salary

At State Farm, we offer more than just a paycheck. Check out our suite of benefits designed to give you the flexibility you need to take care of you and your family!

• Get Paid! On top of our competitive pay, you are eligible for an annual raise and bonus.
• Stay Well! Focus on you and your family’s health with our robust health and wellbeing programs. State Farm pays most of your healthcare premium, and we offer multiple healthcare plan options, including a high deductible plan. All medical plans provide 100% coverage for in-network preventative care, AND you and your family have access to vision, dental, telemedicine, 24/7 mental health professionals, and much more!
• Develop and Grow! Take advantage of educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring.
• Plan Ahead! Plan for those big moments in life with benefits like fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and more. You can also start a savings account or consider financing through our State Farm Federal Credit Union!
• Take a Little “You” Time! You will have access to our generous time off policies designed so you can plan around holidays, family events, volunteering, or just to take a relaxing day off. With the opportunity to initially earn up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days, there will be plenty of time for you!
• Give Back! We offer several ways to give back through our Matching Gift Program, Good Neighbor Grant Program, and the Employee Assistance Fund.
• Finish Strong! Plan for retirement using free financial advisors and a 401(k) plan with company contributions of up to 7% of your salary.

Visit our State Farm Careers page for more information on our benefits, locations, and the hiring process of joining the State Farm team!

Remote: Qualified candidates (outside of hub locations listed below) may be considered for 100% remote work arrangements based on where a candidate currently resides or is currently located.
Hybrid: Qualified candidates (in or near hub locations listed below) should plan to spend time working from home and some time working in the office as part of our hybrid work environment.
Hub locations: Dunwoody, GA; Richardson, TX; Tempe, AZ; or Bloomington, IL
Sponsorship: Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity.
For Los Angeles candidates: Pursuant to the Los Angeles Fair Chance Initiative for Hiring, we will consider for employment qualified applicants with criminal histories.
For San Francisco candidates: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
For Colorado, Hawaii and Washington State candidates:
Salary range: $106,700 - $135,300
Application deadline is expected to close on 6/19/2026. Applicant volume and hiring needs may result in early closure or extension beyond the listed deadline. To submit an application, click "Apply" on the job listing page on the State Farm career site.
For California, New York, and CT candidates:
Potential salary range: $121,250 - $153,750
Potential yearly incentive pay: up to 15% of base salary
Competitive Benefits, including:

• 401k Plan
• Health Insurance
• Dental/Vision plans
• Life Insurance
• Paid Time Off
• Annual Merit Increase
• Tuition Reimbursement
• Health Initiatives

For more details, visit our benefits summary page.