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The Sr. Creative Strategist will lead creative strategy for enterprise B2B campaigns, translating complex business priorities into insight-driven creative direction. They will also manage and mentor the creative strategy team while partnering cross-functionally to deliver integrated, high-performing digital campaigns.
At New Engen, we help brands grow, not just bigger, but smarter. We’re a digital marketing agency that drives meaningful impact across the entire customer journey by integrating media, creative, analytics, influencer, and retail strategies into performance-driven campaigns.
Donut Studios is our in-house creative studio, purpose-built to craft high-performing, platform-native, and digital content for the world’s most ambitious brands. As a key part of New Engen’s suite of specialized solutions, alongside offerings like the Acorn Creator Suite - Donut Studios helps unlock breakthrough creative that drives results, fast.
We’re a collaborative group of strategists, content creators, copywriters, editors, designers, account strategists, and more who are all in on helping brands, and each other, thrive. We work hard, stay humble, and build with purpose.
Own Creative Strategy for Enterprise B2B Campaigns
Lead the creative strategy for Amazon Web Services, translating complex business priorities into clear, insight-driven creative direction across paid social, display, video, and other digital channels. Develop scalable concepts that align with business objectives while engaging technical and executive audiences.
Lead and Develop the Creative Strategy Team
Manage and mentor the account's Creative Strategists, providing direction, coaching, and thoughtful feedback to ensure consistently high-quality work. Foster a collaborative environment that elevates creative thinking and execution across the team.
Shape Creative Direction from Brief to Execution
Develop and refine creative briefs that provide clear strategic direction for design, motion, video, and copy teams. Ensure every concept aligns with AWS brand standards while supporting campaign goals across the full B2B customer journey.
Partner Cross-Functionally to Deliver Integrated Campaigns
Collaborate closely with Content Strategists, copywriters, designers, motion artists, and production teams to create cohesive campaigns across awareness, consideration, and conversion. Ensure messaging and creative remain aligned across channels, formats, and audience segments.
Drive Creative Testing and Performance Optimization
Develop testing frameworks tailored to technical and executive buyer audiences, using campaign performance insights to refine messaging, creative approaches, and content strategies over time. Continuously identify opportunities to improve campaign effectiveness through experimentation and iteration.
Maintain Creative Excellence at Scale
Oversee the creative quality and consistency of a high volume of assets across multiple formats, markets, and languages. Leverage AI-enabled creative workflows and quality control processes to deliver efficient, scalable production without compromising craft.
Represent Creative Strategy with Clients
Serve as a senior creative voice in client meetings, presenting strategic recommendations, communicating creative rationale, and building trusted relationships with marketing and design stakeholders. Navigate feedback confidently while maintaining alignment with business goals.
Identify Opportunities for Innovation and Growth
Continuously assess creative performance, emerging trends, and evolving business needs to identify new opportunities for testing and innovation. Stay current on AWS brand standards, enterprise technology trends, and platform best practices to keep creative fresh, relevant, and impactful.
Salary Range: $70,000 - $80,000 annually
Compensation for each opportunity is determined based on the applicable labor market, the scope and structure of the role or engagement, and the individual’s qualifications and experience.
New Engen is proud to have offices in Seattle, New York, and Northwest Arkansas, each one anchoring teams that drive creativity, collaboration, and culture. But great work isn’t limited to those zip codes. We also support a distributed team of remote employees across the country, giving people the flexibility to do their best work wherever they are.
We currently hire full-time employees in the following states: Arkansas, California, Colorado, Florida, Georgia, Illinois, Michigan, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, and Wisconsin
Let’s Build What’s Next Together — If you’re passionate about media and eager to make a meaningful impact with a team that’s all in, we’d love to hear from you.
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New Engen does NOT charge any application, processing, or training fees at any stage of the recruitment or hiring process.
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