Sr. Content Marketing Manager, B2B Technology

About the role

We are looking for an experienced Content Marketing Sr. Manager to build and run a B2B technology content program. This person will turn complex topics into clear and trusted content for technical and business buyers. Topics include IT asset lifecycles, data centers, security, compliance, sustainability, and value recovery.

This role works with Marketing, Sales, Operations, and subject matter experts. The goal is to create content that shows what makes DMD different, improves online visibility, creates demand, and helps buyers make decisions.

This is a hands-on, manager-level individual contributor role.

What you'll do

Content Strategy & Editorial Planning

• Develop and maintain a content strategy that supports DMD growth goals, target markets, ideal customer profiles (ICPs), buyer personas, and the customer journey
• Build and manage an editorial calendar across website, blog, campaigns, events, public relations, and sales enablement
• Balance planned content with timely opportunities while keeping priorities and due dates clear
• Maintain content standards, messaging frameworks, templates, and source-of-truth materials

B2B Technology Content Creation

• Research, write, edit, and reuse high-quality content. Examples include thought leadership, technical articles, case studies, customer stories, solution pages, guides, campaign materials, executive content, social posts, and email copy
• Interview internal experts and turn technical knowledge into clear, accurate, and useful content for business and technical audiences
• Develop clear points of view supported by approved proof points, customer evidence, industry research, and operational expertise
• Create content for data center, IT asset disposition, security, compliance, sustainability, circularity, and financial value-recovery topics
• Edit content from employees and outside partners to improve clarity, structure, customer value, and trust
• Work with Sales to identify common buyer questions, concerns, proof needs, and content gaps that affect sales conversations and results
• Use AI to support research, writing, improvement, and content reuse and ensure quality and relevancy based on your expertise
• Protect accuracy and trust by finding unsupported claims, old information, inconsistent terms, and missing proof before content is published

Analytics, Optimization & Business Impact

• Use results, audience feedback, and sales input to improve topics, formats, calls to action, distribution, and content quality
• Test headlines, formats, messages, offers, and distribution approaches to improve engagement and conversion
• Create and improve content for search engines, answer engines, and AI-assisted discovery
• Use customer language, clear structure, trusted sources, and relevant proof
• Help research keywords, topics, competitors, and audiences to find content opportunities across the buyer journey
• Update, combine, or remove existing content based on results, relevance, accuracy, and market needs

Qualifications

• Bachelor’s degree in marketing, communications, journalism, English, business, or a related field, or equivalent professional experience.
• 4-6 years of experience in B2B content marketing, copywriting, editorial, communications, or a related marketing role.
• Experience writing and editing content for complex technology, IT, SaaS, professional services, or other technical B2B industries.
• Strong portfolio of long-form B2B content, including thought leadership, technical articles, case studies, website content, campaign assets, executive content, social posts, and email copy.
• Working knowledge of content strategy, editorial planning, SEO, AEO, digital distribution, buyer journeys, and content designed to drive action.
• Experience using content results to improve topics, messages, formats, distribution, engagement, and conversion.
• Experience collaborating with Marketing, Sales, Operations, subject matter experts, agencies, and other internal or external contributors.
• Proficiency with content and marketing platforms such as Microsoft 365, Copilot, Webflow or another content management system, Dynamics or another marketing platform, Adobe, Hootsuite, and analytics tools.
• Experience using AI tools for research, writing, improvement, and content reuse, with human review, source checks, and brand controls.

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computers.
• Must be able to lift up to 15 pounds at a time. 
• Reasonable accommodations will be made, enabling individuals with disabilities to perform essential functions.

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