Sr. BI & Measurement Strategist
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AI Summary
Wheelhouse DMG is a sought-after digital marketing agency that has worked with some of the world’s most innovative healthcare, medical device, and privacy-first brands for more than a decade. We consistently deliver exceptional business value through a combination of deep marketing expertise, purpose-built technology, and creative capabilities. As platform automation and privacy regulations disrupt traditional marketing initiatives, much of our work focuses on helping healthcare and MedTech organizations drive performance in a first-party data world.
Examples of our work include:
- Unlocking performance for a medical device client by employing sophisticated first-party data strategies
- Developing and implementing HIPAA-compliant data strategies for healthcare and MedTech clients
- Reimagining the appointment booking experience to create exponential growth for one of the largest healthcare systems in the U.S.
- Leading strategy for the consolidation of 2.5 million web pages on 39 NASA websites into a single, unified information architecture and content strategy for NASA’s Science Directorate
Sr. BI & Measurement Strategist
What You Will Do
- Build, maintain, and interpret Media Mix Models for our clients
- Develop propensity models tied to lead quality indicators, pipeline conversion, and downstream business outcomes
- Confidently and clearly present your work to executive-level stakeholders
- Serve as the primary BI and MMM voice on client engagements, owning the measurement narrative in monthly business reviews, annual strategy sessions, and executive-level conversations
- Translate complex modeling outputs into clear, insights that drive strategic decisions without losing the sophistication that underpins the work
- Proactively identify and act on opportunities to increase the value delivered through BI for our clients and internal stakeholders. Be more than just responsive to requests - be a champion of the Art of the Possible
- Partner with Digital Advertising and Digital Strategy teams to ensure performance narratives are grounded in data and insights that connect media investment to business value
- Develop forecasts, scenario models, and budget allocation recommendations that directly inform client media strategy
What You Bring to the Team
- At least six years of experience in marketing analytics, business intelligence, or measurement strategy, with demonstrated work at the intersection of advanced modeling and executive client communication
- Hands-on experience building and interpreting Media Mix Models using Google Meridian or a comparable MMM framework (Robyn, PyMC, Orbit); able to explain methodology, direct/indirect/joint effects to non-technical senior stakeholders without losing credibility or nuance
- Working with scenario-based forecasting outputs from industry standard models (Prophet, ARIMA/SARIMA, LSTM)
- Experience with propensity modeling and connecting model outputs to real business outcomes
- Exceptional data storytelling and executive communication skills: you make complexity disappear for the people who need to act on your work, while never dumbing it down for the people who know better
- Strong SQL experience with cloud data warehouses (Redshift, BigQuery, or Snowflake) and BI tools (QuickSight, Power BI, Tableau, or Looker Studio)
- Track record of owning the measurement conversation directly with senior client leadership, not just preparing slides for someone else to present
- Experience in healthcare, MedTech, or health-adjacent performance marketing, with working familiarity with HIPAA considerations as they apply to data privacy and analytics
- Background in complex B2B or B2B/B2C hybrid environments where funnel measurement, lead quality scoring, and multi-touch attribution are central to the work
- Python and/or R proficiency for modeling, data processing, or analytical automation
- East Coast or Central time zone strongly preferred; candidates must be available and comfortable working East Coast business hours
What Success Looks Like
- You are the person Wheelhouse is confident putting in front of our most demanding, analytically sophisticated client stakeholders, and you earn that confidence repeatedly through the quality of your work and the clarity of your communication
- MMM you develop is sophisticated and methodologically rigorous, offering clear and actionable recommendations that deliver value for our clients
- Propensity models and indirect impact frameworks are directly connected to client business outcomes, with clear narratives that link measurement to decisions and decisions to results
- Senior client stakeholders leave measurement conversations with confidence in our recommendations
- The Digital Advertising and Digital Strategy teams rely on you as a true strategic partner in client measurement, one who shapes how we frame performance, not just how we report it
- As MMM matures as a Wheelhouse capability, you are a meaningful contributor to how we develop and position that practice across the broader client portfolio
Beyond Experience: About You
Your love of digital marketing runs deep. You’ve likely been described as a T-Shaped Marketer, a jack of all trades, or a lifelong learner. You constantly look for new opportunities to connect the dots between marketing tactics and the goals you’re working to achieve. And your relentless focus on business performance consistently delivers exceptional results.
You bias toward enabling team members rather than directing or dictating. You thrive in collaborative situations and may have commandeered a whiteboard or two in your day during brainstorming sessions. You’re an active listener and are always looking for ways to help clients succeed, be that integrating new marketing tactics, proposing new work, or simply looking for ways to better collaborate. You have high emotional intelligence and empathy and are skilled at delivering feedback in a kind manner.
You are helpful, generous, and empathetic. Wheelhouse values resonate with you, and cynicism has no place in your work. You get joy from helping others to succeed.
What Wheelhouse offers:
- A passionate, joyful, values-driven company with a remote-first culture.
- An exciting, creative, and fast-paced atmosphere
- Competitive salary with semi-annual review processes
- Company-sponsored Medical, Dental and Vision coverage for the employee and their dependents
- Short Term Disability, Long Term Disability, Life Insurance and AD&D Benefits
- Access to the Company's Employee Assistance Program
- Quarterly volunteering and donation match
- $50 monthly Wellness stipend
- $1000 annual Professional Development & Education credit
- Joy Fund of $50 per month that can be spent on anything that brings joy to a Wheelhouse employee or client
- Unlimited PTO
- Generous Company Holidays
- Monthly Mental Health Days for employees to rest and recharge
- 3 months of 100% paid parental leave
- Participation in the Wheelhouse 401k program, including 100% match up to 4% of salary
- Participation in a Student Loan Assistance program
At Wheelhouse DMG, we believe that our differences add to the richness of our experience together. This means we not only welcome diversity; we celebrate it! Your gender identity, your religion, your skin color, where you come from, are essential to who you are and will be welcomed here. We believe that by fostering a culture of inclusion where everyone is able to bring their whole selves to work, we will create a place where everyone feels like they belong and are valued for who they are. We have an ongoing commitment to diversity and equal opportunity for all applicants and employees. Come as you are, everyone is welcomed here -- but don't forget to apply!
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