Sr Area Sales Manager

Dealer Market Activation Manager

The Dealer Market Activation Manager is responsible for driving sales growth and market share through dealer activation, demand generation, and indirect selling. This role partners closely with dealers and independent door shops to increase pull‑through of Masonite door systems by influencing how products are specified, sold, and installed in local markets.

This position blends relationship management, field execution, and data‑driven selling, serving as a key link between Masonite’s sales, marketing, and enablement teams and our dealer partners.

Key Responsibilities

• Develop and manage relationships with dealers and independent door shops to drive sales growth and share of wallet within the assigned territory.
• Identify, recruit, and onboard new dealers, supporting activation plans that improve product adoption, assortment, and sell‑through.
• Drive down‑channel demand generation through indirect selling, influencing dealer sales behavior and product recommendation at the point of sale.
• Support new product launches, promotions, and premium mix initiatives to increase visibility and conversion.
• Deliver product, solution‑based selling, and value‑proposition training to dealer sales teams and installers.
• Partner with distribution and other business unit sales teams to improve lead management and conversion, reinforcing best practices around follow‑up, qualification, and execution.

• Leverage CRM and lead management tools to track activity, manage opportunities, and measure activation effectiveness.
• Collaborate cross‑functionally with Sales Enablement, Channel Marketing, Product, and Regional Sales to align strategy and execution.
• Monitor local market conditions, competitive activity, and dealer performance, adjusting activation plans as needed.
• Serve as a trusted local resource for dealers by bringing insights, tools, and solutions that help them grow their door business.

• Collaborate with 2- step distribution sales teams in the market for a cohesive market approach

Leadership Responsibility

• Individual Contributor

Location Type

• Field/WFH (Seattle, WA and Portland, OR and surrounding metropolitan areas)

Education & Experience

• Bachelor’s degree in business or related field or equivalent experience
• Direct sales experience of 3 - 5 years preferred
• Ability to travel as business needs dictate - up to 70% of the time

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