Specailist, Geo Marketing

 Posted an hour ago
  
 Poland
  
⭐ 0-2 years experience
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AI Summary

The role focuses on the technical setup and delivery of multi-channel marketing campaigns, specifically utilizing Marketing Cloud for email automation. Responsibilities include managing website content via CMS, testing assets, and providing basic campaign reporting and optimization.

Key Responsibilities

Campaign Support & Delivery

  • Support the setup and delivery of marketing campaigns across multiple channels
  • Assist with building and sending email campaigns using Marketing Cloud
  • Help set up campaign assets such as landing pages, website content, and forms
  • Test emails, forms, and landing pages to ensure everything works correctly before launch
  • Support digital campaign activity across paid, owned, and earned channels

Email Marketing & Automation

  • Build and update email templates and simple journeys in Marketing Cloud
  • Support email scheduling, testing, and deployment
  • Help ensure emails follow GDPR and consent rules
  • Maintain accurate campaign naming and basic data hygiene

Website & Forms

  • Make updates to website pages using CMS tools and existing templates
  • Upload content, banners, and calls-to-action
  • Assemble and test marketing forms to ensure correct data capture and tracking

Reporting & Optimisation

  • Support basic campaign reporting (e.g. opens, clicks, leads)
  • Help tag campaigns and support lead handover processes
  • Assist in identifying small improvements to campaign execution and workflows

Collaboration & Learning

  • Work closely with campaign managers and regional marketing teams
  • Support multiple campaigns at the same time with guidance from senior team members
  • Learn and follow documented campaign processes and best practices

Skills & Experience

Essential

  • Some experience in marketing, digital marketing, or a related internship/placement
  • Interest in email marketing and digital campaigns
  • Basic understanding of websites, emails, or online forms
  • Strong attention to detail and willingness to learn
  • Good organisational and communication skills

Desirable

  • Exposure to email marketing platforms (Marketing Cloud or similar)
  • Familiarity with CMS or CRM systems
  • Interest in data, reporting, and marketing technology

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