The role focuses on the technical setup and delivery of multi-channel marketing campaigns, specifically utilizing Marketing Cloud for email automation. Responsibilities include managing website content via CMS, testing assets, and providing basic campaign reporting and optimization.
Key Responsibilities
Campaign Support & Delivery
- Support the setup and delivery of marketing campaigns across multiple channels
- Assist with building and sending email campaigns using Marketing Cloud
- Help set up campaign assets such as landing pages, website content, and forms
- Test emails, forms, and landing pages to ensure everything works correctly before launch
- Support digital campaign activity across paid, owned, and earned channels
Email Marketing & Automation
- Build and update email templates and simple journeys in Marketing Cloud
- Support email scheduling, testing, and deployment
- Help ensure emails follow GDPR and consent rules
- Maintain accurate campaign naming and basic data hygiene
Website & Forms
- Make updates to website pages using CMS tools and existing templates
- Upload content, banners, and calls-to-action
- Assemble and test marketing forms to ensure correct data capture and tracking
Reporting & Optimisation
- Support basic campaign reporting (e.g. opens, clicks, leads)
- Help tag campaigns and support lead handover processes
- Assist in identifying small improvements to campaign execution and workflows
Collaboration & Learning
- Work closely with campaign managers and regional marketing teams
- Support multiple campaigns at the same time with guidance from senior team members
- Learn and follow documented campaign processes and best practices
Skills & Experience
Essential
- Some experience in marketing, digital marketing, or a related internship/placement
- Interest in email marketing and digital campaigns
- Basic understanding of websites, emails, or online forms
- Strong attention to detail and willingness to learn
- Good organisational and communication skills
Desirable
- Exposure to email marketing platforms (Marketing Cloud or similar)
- Familiarity with CMS or CRM systems
- Interest in data, reporting, and marketing technology