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Lead the end-to-end marketing solution design, including requirements gathering, journey mapping, and data model definition. Collaborate with technical leads to ensure marketing solutions integrate seamlessly with the broader enterprise data and Salesforce platform.
About the role
This is the marketing-focused techno-functional lead on the program. You own the marketing solution and its requirements end to end — running discovery with marketing stakeholders, owning the design and the sign-off — and you hold the holistic view of how marketing connects to the rest of the client's platform, including their enterprise data and analytics environment. Perficient's Salesforce practice delivers in small, AI-first teams. AI drafts most of what used to be written by hand — requirements, stories, configuration, tests and documentation — and a named person reviews, corrects and approves every piece of it, and is accountable for it. We hire people who can direct that work, defend it in front of a client, and keep learning as the tools change.
About the engagement
You will join a long-term, AI-first Salesforce program for a Fortune 50 global automotive manufacturer, as part of a distributed delivery team. The program runs across Salesforce Core, Marketing Cloud, Data 360 and Agentforce, and the work moves between them. We are hiring people who learn new systems quickly and go where the work is — on a long engagement that matters as much as what you know today.
What you'll do
How you'll use AI
Required
Preferred
Who we're looking for
Technical depth gets you in the door. Beyond that, we hire for four qualities together, not any one in isolation — and we want people who are humble enough to teach as readily as they learn, hungry enough to close a gap without being asked, and smart about people as well as platforms.
You are already using AI tools to work faster and deliver better outcomes, and you want to keep pushing on that. This is where the practice is headed, so it is a practical, non-negotiable skill, not a nice-to-have.
The salary range for this position takes into consideration a variety of factors, including but not limited to skill sets, level of experience, applicable office location, training, licensure and certifications, and other business and organizational needs. The new hire salary range displays the minimum and maximum salary targets for this position across all US locations, and the range has not been adjusted for any specific state differentials. It is not typical for a candidate to be hired at or near the top of the range for their role, and compensation decisions are dependent on the unique facts and circumstances regarding each candidate. A reasonable estimate of the current salary range for this position is $130,000 to $170,000 Please note that the salary range posted reflects the base salary only and does not include benefits or any potential equity or variable bonus programs. Information regarding the benefits available for this position are in our benefits overview.
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