Social Media Strategist

 Posted 21 days ago
  
 India
  
2-5 years experience
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AI Summary

Develop and execute organic social media strategies and content calendars for both the agency and its D2C client brands. Track performance metrics and optimize content to build engaged communities and drive brand growth.

This is a remote position.

Are you the person who notices trends before they trend?

Do you instinctively think “this would work on Instagram” while scrolling?
Do you understand that great social media isn’t just pretty posts, it’s strategy, storytelling, and smart execution?

We’re looking for a Social Media Strategist who can blend creative thinking + data-backed decisions to build brands people genuinely want to follow.

If you love turning ideas into content, content into conversations, and conversations into communities, you’ll fit right in.

Welcome to an agency where experimentation is encouraged, memes are valid references, and good ideas win (not hierarchy).


 Skills We’re Looking For:

  • Strong understanding of brand positioning & consumer behaviour

  • Ability to translate brand goals into clear social media strategy

  • Sharp instinct for engaging, shareable content

  • Expertise across platforms: Instagram, Facebook, Twitter/X, LinkedIn, Pinterest, YouTube

  • Strong understanding of social media analytics, metrics & reporting

  • Content creation, copywriting, and visual storytelling skills

  • Trend spotting + audience insights + competitor analysis mindset

  • Ability to connect brand → audience → content → performance

What You’ll Work On:

For the Agency-

  • Build and own the agency’s social media strategy

  • Create monthly content calendars

  • Drive execution with founders & internal teams:

    • Short-form videos

    • Long-form videos

    • Static content

  • Develop SEO-oriented blog content for the agency website

  • Track, analyse, and report social media growth

For Client Brands-

  • Understand brand briefs and translate them into organic social strategies

  • Create monthly social media calendars

  • Coordinate content production using internal & external resources

  • Collaborate with creators and creative teams

  • Participate in content creation when required

  • Share weekly & monthly performance insights

  • Continuously optimise strategy using data and performance learnings




Requirements

Experience Needed:

  • 2–3 years of experience in social media strategy, content planning, and campaign execution ideally with an agency

  • Experience working with D2C consumer brands preferred

  • Hands-on content creation experience is a BIG plus

Education:
  • Bachelor’s degree required

  • Marketing, Media, Design, or Communication backgrounds preferred

 Additional Requirements:

  • Portfolio showcasing campaigns and brands handled

  • Full-time availability
    Monday – Friday | 9:30 AM – 6:30 PM

  • Personal laptop & stable internet connection



Benefits

  • We don’t run on rigid policies, ownership matters more than rulebooks
  • No micromanagement. If you take responsibility for your work, you get full trust and autonomy
  • No unnecessary salary cuts or restrictive leave calendars
  • Hybrid team offering flexibility to work from wherever you are
  • Freedom comes with responsibility, be available, responsive, and deliver quality work
  • Opportunity to sit in on real founder-level conversations and business discussions
  • Exposure to how real business and growth decisions are made
  • Work directly with leaders who have built and scaled some of India’s leading D2C brands
  • A learning environment where you gain practical industry exposure, not just task execution


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