Social Media Specialist Freelance

About us:  

Populix is a consumer insights platform that helps businesses connect with its database of respondents and provides them with insights to understand the preferences of Indonesian consumers better. Populix has a pool of over 1,000,000 diverse, readily accessible, and highly-qualified respondents across Indonesia. Its products range from intensive research studies to simple surveys and can be arranged on a project or subscription basis. Focusing on Indonesian consumers being super sticky to their phones, Populix facilitates a diverse range of data collection methods via its mobile app.

What you will do:

• Manage Populix's social media channels (Instagram, TikTok, and X), including planning, creating, scheduling, and publishing 25–30 pieces of content per month (mix of image and video) while maintaining brand consistency.
• Develop content ideas and creative briefs, collaborate with designers, and perform simple video editing using CapCut for social media content.
• Capture simple photo and video content to support marketing campaigns, including behind-the-scenes and promotional materials.
• Monitor social media trends, audience engagement, and platform best practices to optimize content performance and community growth.
• Prepare weekly and monthly social media performance reports, analyze key metrics, and provide recommendations for content improvement.

• 4+ years of hands-on experience as a Social Media Specialist
• Currently not in a WFO arrangement 
• Proven track record managing multi-platform social media accounts
• Strong copywriting skills, can write both short-form captions and long-form strategic briefs
• Experience writing structured content briefs for a design or creative team
• Comfortable reading and interpreting social media analytics independently
• Able to work with niche or specialised topics 
• Self-managed, proactive, and reliable in a remote environment