Retention Manager / Lifecycle Marketing Manager
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AI Summary
Develop and execute email retention strategies to increase customer engagement and lifetime value. Build and optimize automated email flows and analyze key performance metrics to improve customer journeys.
Who We Are:
At STERRY, we’re not your average Growth Marketing Agency—we’re the rocket fuel behind crowdfunding and e-commerce success. Since day one, we’ve helped clients pull in over $100 million in trackable online revenue. We shatter limits, supercharge brands, and turn every click into cash.
Overview:
We're a fast-paced, results-driven marketing agency helping brands create meaningful customer relationships that last. As we continue to grow, we're looking for a Retention Manager who lives and breathes email marketing and knows how to turn one-time customers into lifelong advocates.
If you're passionate about customer lifecycle marketing, love digging into campaign data, and get excited about crafting high-performing email journeys, we'd love to meet you.
What You'll Do
At STERRY, we’re not your average Growth Marketing Agency—we’re the rocket fuel behind crowdfunding and e-commerce success. Since day one, we’ve helped clients pull in over $100 million in trackable online revenue. We shatter limits, supercharge brands, and turn every click into cash.
Overview:
We're a fast-paced, results-driven marketing agency helping brands create meaningful customer relationships that last. As we continue to grow, we're looking for a Retention Manager who lives and breathes email marketing and knows how to turn one-time customers into lifelong advocates.
If you're passionate about customer lifecycle marketing, love digging into campaign data, and get excited about crafting high-performing email journeys, we'd love to meet you.
What You'll Do
- Develop and execute email retention strategies that increase customer engagement, repeat purchases, and lifetime value.
- Build and optimize automated email flows, including welcome series, onboarding, nurture campaigns, abandoned cart, win-back, and re-engagement journeys.
- Segment audiences and personalize messaging based on customer behavior and lifecycle stage.
- Monitor campaign performance and analyze key metrics such as open rates, click-through rates, conversions, retention, and churn.
- Conduct A/B testing to continuously improve email content, subject lines, timing, and customer journeys.
- Collaborate with our creative, content, design, and account management teams to deliver impactful campaigns for multiple clients.
- Stay ahead of email marketing trends, deliverability best practices, and CRM innovations.
- 3+ years of experience in email marketing, CRM, retention marketing, or lifecycle marketing.
- Proven experience managing and optimizing automated email campaigns.
- Hands-on experience with email marketing and CRM platforms such as Klaviyo, HubSpot, Mailchimp, ActiveCampaign, Salesforce Marketing Cloud, or similar tools.
- Strong understanding of customer segmentation, personalization, and lifecycle marketing strategies.
- Analytical mindset with the ability to interpret campaign data and translate insights into action.
- Excellent project management and communication skills, with the ability to thrive in a fast-moving agency environment.
- Experience working with e-commerce, SaaS, or digital-first brands is a plus.
- Fully remote position with flexible working hours.
- Global Impact: See your designs come to life across major international markets.
- Growth and development within a collaborative, innovative team.
- A culture that values creativity, precision, and measurable results.
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