Social Media Specialist

Responsibilities:

• Support the day-to-day management of Binance’s social media accounts, with a key focus on X, including content planning, creation, scheduling, publishing, and community engagement in line with the established content strategy.
• Strong knowledge of X and its content formats, audience behaviors, community dynamics, and platform best practices, with experience creating engaging, timely, and culturally relevant content.
• Research, develop, and execute engaging social content, adapting ideas and formats to platform-specific audiences and brand priorities.
• Monitor emerging social media trends, relevant conversations, industry developments, and cultural moments, identifying opportunities to create timely, engaging, and brand-relevant content.
• Support weekly and monthly social media performance reporting using existing analytics and reporting tools, tracking key metrics and identifying opportunities to improve engagement and channel performance.
• Analyze published content performance and contribute recommendations on formats, messaging, timing, and creative approaches.
• Monitor social conversations, audience engagement, and community sentiment, flagging emerging issues and potential reputational risks to senior team members.
• Assist in coordinating content assets, approvals, publishing timelines, and deliverables with external agencies and partners.
• Follow established social media processes, playbooks, and reporting frameworks, while identifying opportunities to improve workflows and content performance.
• Leverage AI-powered tools to develop creative social media content, including static visuals, GIFs, memes, and short-form videos, adapting outputs to platform requirements and brand guidelines.
• Stay up to date on emerging AI tools and content creation techniques, experimenting with new workflows to improve creative quality, production efficiency, and social media engagement.

Requirements:

• Fluency in English is required to coordinate with overseas partners and stakeholders. Additional languages are an advantage.
• 3+ years of experience in social media, content marketing, digital marketing, brand marketing, or a related field.
• Demonstrated ability to grow social media accounts and execute successful campaigns.
• Strong knowledge of social media content creation and platform best practices, with X as a top priority.
• Good understanding of the crypto market, with an interest in staying current on industry trends and community sentiment
• Familiarity with AI-powered content creation tools and the ability to use them to produce or support the production of static visuals, GIFs, memes, and short-form videos.
• Comfortable using social media analytics and reporting tools, with strong attention to detail and the ability to manage multiple tasks in a fast-paced environment.