Social Media Specialist

About the Role

The Social Media Specialist will play a key role in supporting the planning, execution, and analysis of our social media strategy. Reporting to the Social Media Manager, this role will focus on scheduling and publishing engaging organic social media content. The Specialist will also contribute to monthly content planning and provide insightful reports on organic content performance. We're seeking an organized, creative, and data-driven individual with a passion for social media trends and driving audience engagement.

Your Key Contributions

• Help to plan and maintain the social media calendars by scheduling and publishing posts across Instagram, Facebook and YouTube and ensure quality and accuracy of content as it’s shared. Could support TikTok publishing ad-hoc.
• Contribute to content brainstorms and identifying new opportunities on social media to help build out social calendars and contribute to marketing goals.
• Analyze channel & content performance to recommend data-driven optimizations for post timing, formats and captions.
• Utilize task management system to ensure that all deliverables are met on time and with necessary approvals, especially pertaining to content planning, scheduling and posting.
• Help marketing innovate by staying informed with latest social media trends, content formats, platform optimizations and competitor insights.
• Communicate clearly and consistently with internal team for immediate concerns, opportunities and shifts in the calendar.

What Makes You a Great Fit

• Bachelor’s Degree in marketing, communications, journalism or related field
• 3-6 years experience in social media management
• Decision Quality: Makes sound day‑to‑day decisions by applying platform best practices, brand guidelines, and performance insights to execute effective social content. 
• Collaborates: Partners with the Social Growth Manager, Creative, and Brand teams to ensure social content is aligned with campaigns, messaging, and priorities. 
• Being Resilient: Maintains consistency and quality while managing tight deadlines, content revisions, and shifting priorities across platforms. 
• Plans and Aligns: Organizes posting schedules, assets, and tasks to support campaign timelines and ensure execution aligns with team plans and goals. 
• Communicates Effectively: Shares updates, flags issues, and incorporates feedback clearly to support smooth collaboration and on‑time delivery.
• Has successfully managed social media content publishing for a business
• Strong understanding of social media platforms, algorithms and best practices
• Ability to assist with basic copywriting and photo/video editing skills for unplanned, quick fixes
• Experience using social media management tools for publishing and reporting (e.g., Sprout Social, Hootsuite, Later, Buffer)
• Foundational knowledge of social media analytics tools and KPIs

Work Schedule

• Monday to Friday: 8:00AM to 5:00PM EST.

Equipment Requirements

For PC Users:

• A modern processor (Intel Core i5 or AMD Ryzen 5 from the last few years)
• Windows 11 (kept up to date)

For Mac Users:

• A modern processor (Apple M1 chip or a recent Intel Core i5)
• A recent macOS (Ventura or newer)

For Everyone:

• At least 8 GB of memory (RAM) to run applications smoothly
• A fast hard drive with sufficient available storage

How You'll Benefit

Lisinski Law Firm provides a comprehensive benefits package that supports the diverse needs of our employees and their families. We recognize the importance of health and well-being and are committed to fostering an environment where every team member can feel and perform at their best.

• Paid Time Off (PTO) – including vacation, sick leave, and personal days, consistent with the local country’s requirements.
• Paid Holidays – country‑specific public holidays.
• Locally aligned health benefits – such as medical, dental, vision, disability, and other required national benefits aligned to local laws and norms.
• Local payroll in native currency – with all taxes, social contributions, and statutory benefits automatically calculated and handled.
• Retirement or pension contributions – based on each country’s legal and cultural standards.
• Employee support and compliance protection – including access to local HR experts for questions about laws, culture, or benefits.

Our Firm

At Lisinski Law Firm, the commitment we show to our clients is matched by how we support and invest in our people. LLF is a place where employees are encouraged by peers, heard by leadership, and strengthened by a genuinely collaborative team culture. Whether you join Marketing, IT, Accounting, Legal, or any other function, your work matters. Every role contributes to meaningful, lasting impact in the lives of those we serve.

Our Values

At Lisinski Law Firm, we are driven by a client obsessed mindset and a commitment to learning, advocacy, efficiency, and nimbleness in everything we do. We work as true team players, delivering creative problem-solving and high-quality service to support families with excellence and care.