Social Media Marketing Coordinator

About the Role:

We're looking for a Social Media Marketing Coordinator to bring our legal brands to life across social platforms. Reporting to the Manager for Marketing, Brand Partnerships & Communications, you'll partner closely with a fellow Social Media Marketing Coordinator who leads social strategy, and you'll own content execution: turning plans into graphics, Reels, client testimonials, event coverage, and polished, on-brand profiles across a portfolio of distinct law firm brands. 

This is a hands-on role for someone who lives in the content trenches, moves quickly, and has a sharp eye for what works on each platform. 

This is a full-time, remote position. Compensation for this position includes an annual base salary of $68,000 to $75,000 per year, commensurate with experience, plus a year-end discretionary bonus and benefits. 

Essential Duties & Responsibilities: 

Content Creation & Design 

• Design original graphics for social posts, stories, and campaigns that stay true to each brand's identity. 

• Film, edit, and produce short-form video content, with a heavy emphasis on Reels and TikTok. 

• Produce client testimonial videos and on-camera interviews with clients and attorneys that highlight our results and impact. 

• Adapt creative for multiple brands, keeping each voice and aesthetic distinct. 

Brand Presence & Publishing 

• Own the look and feel of our social profiles, including profile design, highlight covers, grids, and overall visual consistency. 

• Execute the organic posting schedule across Facebook, Instagram, LinkedIn, YouTube, TikTok, Reddit, and emerging platforms. 

• Write, edit, and proofread captions for accuracy, style, tone, and SEO, using hashtags, tagging, and relevant trends to extend reach. 

• Maintain organized content libraries and hit publishing deadlines across brands. 

Collaboration & Community 

• Partner with the strategy-focused Social Media Coordinator on content planning, ideation, and execution. 

• Monitor, engage with, and respond to followers and comments in a timely and professional manner. 

• Produce content for influencer and community partner collaborations, firm-sponsored events, and community outreach. 

• Brainstorm creative concepts and cross-platform campaigns with the broader Marketing team. 

Performance & Trends 

• Share content performance insights to inform strategy and monthly reporting. 

• Stay current on platform trends, formats, and best practices, and bring fresh creative ideas to the table. 

Qualifications: 

Required Experience 

• Minimum 2 years of professional social media or digital content experience. 

• A strong portfolio of social graphics and short-form video (Reels, TikToks, or similar). 

• Bachelor's degree in Marketing, Communications, or a related field preferred. 

Required Skills & Competencies 

• Proficiency in design and video editing tools (Figma, Canva, Adobe Creative Suite, Instagram Edits, CapCut, or comparable). 

• Comfort filming on location and directing clients and attorneys on camera. 

• A solid understanding of how content performs across Instagram, TikTok, Facebook, and LinkedIn. 

• Strong writing and proofreading skills. 

• The ability to juggle multiple brands and deadlines without losing quality or attention to detail. 

• A collaborative mindset and comfort taking creative direction as well as running with your own ideas. 

Nice to Have

• Experience creating content in a professional services, legal, or regulated industry. 

• Experience in newsletter design and newsletter banners. 

• Basic motion graphics or animation skills. 

• Familiarity with social scheduling and analytics tools.