Social Media Manager

Position Title:  Social Media Manager  
Department:  Marketing and Communications  
Location:  Remote in CT, DC, FL, GA, IL, MD, MA, NC, NJ, NY, OR, PA, Puerto Rico, TN, TX, VA, or WA 
Reports to:   Director, Social Media and Influencer Marketing 
Travel Required:  Up to 20% 
Number of Direct Reports:  None 
Assignment Type:  Full-time; exempt 
Hiring Range:   $69,706 to $76,600 
Application Requirements:  Resume and completed application questions 

About the Position: 
The Social Media Manager is a mission-critical member of the Marketing and Communications team, responsible for elevating the Americares brand, growing our global social community and advancing awareness of our mission through bold, audience-first storytelling. This is an opportunity for a creative, strategic social media marketer to shape how one of the world's leading health-focused humanitarian organizations shows up across social media, raising the visibility of our emergency responses, long-term health programs, access to medicine program and community-based health services while engaging new audiences and deepening relationships with existing supporters, partners and advocates.  

Working across a dynamic global organization, the Social Media Manager will identify compelling stories, spot timely cultural and social opportunities, and translate complex global health issues into content that inspires engagement and action. They will confidently pitch ideas, proactively organize their work around a draft, review and publish process, collaborate with colleagues across functions and departments, and bring campaigns to life with creativity, and sound judgment.  

This role is responsible for developing and executing an integrated social media strategy and editorial calendar across Americares primary social channels, including Facebook, Instagram and LinkedIn. The Manager will create compelling content and campaigns that reflect our distinctive brand voice while balancing timely storytelling, organizational priorities and platform best practices as defined by the Director. They will continuously test new content formats, identify emerging trends and use performance insights to refine strategy and maximize impact.  

Success in this role requires someone who is equal parts self-starter, storyteller and relationship builder. The Social Media Manager will collaborate closely with their Director by aligning on roles and expectations, and works closely with teams across the organization to uncover stories, amplify organizational priorities and ensure a cohesive brand presence. They will also be an active participant with external creative and social agency partners to produce best-in-class content that expands Americares reach and influence.  

About the Candidate: 
You're a curious and detail-oriented storyteller and a proactive doer who thrives on turning complex and nuanced humanitarian program ideas into compelling content. You take initiative - you spot opportunities, pitch ideas and bring them to life with confidence.  

You have strong news judgment and understand the responsibility that comes with managing a nonprofit brand. You know how to navigate sensitive topics with care, whether they're related to politics, public health, disaster response or patient and survivor dignity. You know when to lean in, when to hold back and how to balance speed with thoughtfulness.  

You have a journalist's instinct for uncovering stories. You're comfortable digging through technical/nuanced information, interviewing subject matter experts and finding the human angle that resonates with broader audiences. More importantly, you know how to translate nuance into clear, engaging content that works across platforms.  

You're equally comfortable thinking about the story and the format. Whether it's a short-form video, carousel, graphic, photo essay or social campaign, you know how to package content in ways that capture attention and drive engagement. You have a sharp eye for visual quality, strong writing and editing skills and a knack for spotting the details others miss.  

You think beyond individual posts. You see patterns, connect ideas across teams and turn one-off moments into larger content series, campaigns and programs. You're always asking, "What else could this become?" and looking for ways to build something greater than the original brief.  

Most importantly, you're highly organized, eager to align work plans and activities to ensure efficient and timely delivery of your products and know how to operate in a fast-moving environment with competing priorities. You can manage several projects without losing sight of what matters most, and you're confident raising your hand when priorities need clarification or additional support. You bring both creativity and good judgment to the table—and know when to collaborate, escalate or move forward independently. 

Duties and Responsibilities:  

• Creating and delivering social media campaigns and biweekly content calendars 
• Developing content for social channels (primarily Instagram, Facebook, LinkedIn) with particular emphasis on MarComm Team campaigns, Americares program work, media pushes, influencer initiatives and unfolding emergencies. 
• Sourcing content by developing and maintaining strong relationships both within the organization and externally 
• Creating simple graphics and content through image/video editing software using brand templates (Canva, CapCut, Photoshop, etc.) 
• Work with our internal multi-media team and social agency to develop social posts/video from content collection trips and from our global program sites and partners 
• Be the main POC for the social agency relationship to produce social first content and campaigns with support of the Director 
• Posting/Scheduling content for our social channels. 
• Create comprehensive social media analytics reports that track key performance indicators (KPIs) and assess the effectiveness of our campaigns. By analyzing engagement metrics, audience demographics, and content performance, you'll provide actionable insights that guide our strategy and improve our outreach. Strong analytical skills and the ability to translate data into compelling narratives will be essential for this role. 
• Be the voice of our brand on social and other team owned external channels, responsible for fostering an engaged and vibrant online community. You will build and maintain relationships with our followers across various platforms, responding to comments, direct messages, and discussions in a timely manner. This includes daily monitoring of the channels, sometimes outside of regular business hours in case of issues and reporting/escalating questions, violations of community guidelines and notable engagement including celebrity/influencer/notable persons liking/sharing/commenting on Americares work. 
• Stay up to date on social trends, heat moments, competitors and industry-related social campaigns. Putting these observations into practice as data to inform content development, program development, collaboration and counsel to cross functional teams. 
• Monitor relevant social conversations covering strategic priority areas including climate health, mental health, emergency programs, access to medicines, general health services topics. Raising opportunities for engagement or social influencers with whom we should engage. 
• Collaborate in creative brainstorms and problem-solving sessions as we share and develop ideas. 
• Support Director on projects and initiatives as they arise 
• Actively model and contribute to Americares values, work culture and mission. 
• Engage in and contribute to team spaces with openness, global competencies, and a growth mindset 
• Other duties and responsibilities as assigned.

Key Outcomes: 
In the first 30 days:

• Learn and live the Americares values.
• Complete all required new hire onboarding trainings.
• Gain a deep understanding of Americares mission, audiences and social media strategy.
• Demonstrate a base understanding of our programs and responses.
• Align with Director on expectations and process.
• Learn and begin managing existing social media platforms and content workflows.
• Deliver their first set of editorial calendars.
• Begin monitoring performance metrics and identifying opportunities for optimization

In the first 90 days:

• Have developed a strong understanding of how Americares is organized, have a feel for the emergency response process
• Have identified and established relationships with key stakeholders and internal partners.
• Implement enhancements to engagement, audience growth and content effectiveness.
• Demonstrate a strong sense of each channel’s tone and voice.
• Deliver regular analytics reporting and actionable insights.
• Contribute to major campaigns and cross-functional marketing initiatives.

In the first year:

• Developed strong pipelines of content through various teams within the organization.
• Independently manage social media planning, content production and publishing.
• Own and execute several campaign projects.
• Actively providing insights, updates and performance of content on the channels and adjusting for improvement.
• Increase audience engagement and strengthen Americares digital brand presence.
• Serve as a trusted internal resource on social media best practices and emerging trends

Degrees and/or experience required for the role:

• Significant experience in social strategy, community management, digital marketing, and/or content development. 

Competencies required for the role include: 

• Ability to adapt quickly, think creatively and tell powerful stories of impact by accurately synthesizing information from multiple sources. 
• Content development skills including social graphic design. (Adobe Suite, Canva, CapCut, etc.) 
• Experience working on an integrated marketing and communications team and across functions and departments in support of top-down brand profile awareness. 
• Strong writing and editing skills with ability to tell a concise story. 
• Proven ability to execute campaigns across multiple social channels.
• Experience project managing their own tasks, with attention to detail and adhering to strict deadlines that often require quick turn-around. 
• Experience in analyzing data to deliver on KPIs, knowledgeable about web traffic metrics and channel optimization. 
• Proven ability to work effectively and independently. 
• Agency experience or experience working with an in-house communications team. 
  

US work authorization without restriction and the ability to travel for events are required for this role. 
Candidates must be currently living in and will continue to live in one of the following states/territories: CT, DC, FL, GA, IL, MD, MA, NC, NJ, NY, OR, PA, Puerto Rico, TN, TX, VA, or WA 

These competencies are preferred but not required for the role: 

• Bachelor’s degree in communications, marketing, journalism, public relations or a related field strongly preferred 
• Fluency in languages that are spoken in at least one of our core locations (India, Philippines, Tanzania, Liberia, El Salvador, Puerto Rico, Colombia, etc.), in addition to English. 
•  Experience working with nonprofit organizations; strong preference for humanitarian or development  

Additionally, our core competencies as an organization are: 

• Ownership and results 
• Communication 
• Problem solving 
• Equity and inclusion 
• Teamwork and conflict resolution 
• Leadership 
• Prioritization 
• Management 
• Strategy and planning
• Decision making  

Recruitment process for this role:

• Completed application and resume
• Virtual interview with People and Talent (1 hour)
• Competency exercise
• Virtual interview with the hiring manager (1 hour)
• Virtual interview with panel of internal stakeholders (1 hour)
• Reference checks
• Offer 
• Background checks and onboarding 

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