Social Media & LinkedIn Growth Virtual Assistant

Looking for: Social Media & LinkedIn Growth Virtual Assistant

Role Overview:

We are seeking a proactive, growth-oriented Virtual Assistant (VA) to support the expansion of two purpose-driven social media communities on LinkedIn and Instagram. This role is ideal for a woman who is deeply interested in women’s health, hormonal intelligence, and community-led growth.

The VA will work closely with the founder, a former executive and women’s health educator, to help scale audience reach, refine content strategy, and increase engagement while learning alongside a thought leader in female performance, biology, and wellbeing.

This is the founder’s first experience working with a VA, so the role will begin collaboratively and evolve over time as trust and systems are established.

Scope of Work:

Core Responsibilities:

• Support content strategy and planning for:
  
• LinkedIn (thought leadership for executive and high-performing women)
  
• Instagram (Australia-focused community for women with endometriosis)
  
• Create and schedule platform-appropriate content (graphics, carousels, short-form videos/reels)
  
• Adapt messaging and content style to suit each platform’s audience and format
  
• Research relevant topics aligned with:
  
• Hormonal intelligence
  
• Female performance and leadership
  
• Endometriosis, inflammation, and lifestyle interventions
  
• Support audience growth, with a strong emphasis on:
  
• LinkedIn follower growth (goal: initial doubling from ~2,700 followers)
  
• Instagram growth within a specific geographic market (Australia only)
  
• Assist with building early-stage brand assets (e.g., content consistency, visual direction) in collaboration with the founder
  
• Track basic performance metrics and identify what content supports growth goals
  
• Future tasks may also involve direct community engagement (responding to DMs/comments)
  
  Note: This may be handed over gradually once trust and familiarity are established.
  

Qualifications & Ideal Profile:

• Female candidate (content centers on menstrual cycles, hormones, and female biology)
  
• Strong experience with LinkedIn and Instagram content creation and growth
  
• Demonstrated understanding of platform-specific content strategies
  
• Ability to think strategically about growth and not just posting for consistency
  
• Experience growing accounts within specific geographic markets
  
• Comfortable collaborating with a founder and adapting to evolving workflows
  
• Strongly Preferred
  
• Interest or background in:
  
• Women’s health
  
• Hormones, menstrual cycle awareness, or wellbeing
  
• Holistic, cultural, or lifestyle-based health approaches
  
• Curious, research-oriented mindset
  
• Brings ideas and insights from their own cultural background
  
• Able to provide:
  
• Portfolio of past work (sample graphics and short-form videos (reels))
  
• Case studies showing audience growth (e.g., follower increases, engagement improvements)
  

Tools & Platforms:

• Primary Platforms: LinkedIn, Instagram
  
• Content Creation / Editing Tools:
  
• Canva (preferred but flexible)
  
• Photoshop
  
• CapCut (especially for reels/short-form video)
  
• Scheduling and workflow tools may be introduced later as needed
  

Shifts & Hours:

• Starting with a minimum of 10 hours per week; flexible shift
  
• Target Start Date: To be finalized after candidate selection and onboarding