Social Media Engagement Specialist

Social Media Engagement Specialist (Remote)

Location Remonte: | Santiago, Dominican Republic | Phillipines | Trinidad & Tobago |

Shift Options:

• Tuesday–Saturday: 10:00 AM – 06:00 PM EST

Training Period (Mandatory):

• First 2–3 weeks: 9:00 AM – 5:00 PM EST

Candidates must be fully available for training before transitioning to evening shifts.

Overview:

Spectra Management is seeking a high-performance Social Media Engagement Specialist to support a fast-growing, mission-driven health organization operating at high engagement volume across organic and paid social channels.

This is a high-output, operations-heavy engagement role, combining social media community management, lead qualification, and structured pipeline routing. The role is tightly performance-driven and requires speed, accuracy, and strong judgment under volume.

You are not simply moderating content. You are actively identifying intent, qualifying prospects, and driving structured lead flow into the sales pipeline.

Core Objective:

Convert high-volume social engagement (comments, DMs, and inbound interactions) into qualified, correctly routed leads, while maintaining compliance, brand safety, and fast response times.

Key Responsibilities:

1. Social Engagement & Lead Generation

• Respond to comments across posts, ads, reels, and live content using a structured public reply + DM follow-up workflow
• Initiate first-touch DMs for engaged users and inbound inquiries
• Qualify leads based on predefined criteria and capture contact details (email, phone)
• Submit and tag leads in HubSpot, ensuring accurate record linkage or creation
• Post qualified leads to designated Slack channels for sales follow-up
• Maintain daily lead targets (progressing from 10 → 15 → 20 leads/day)

2. Follow-Up Execution

• Run structured multi-day DM follow-up sequences (up to 7 days)
• Track engagement status using internal tagging and folder systems
• Prioritize follow-ups based on engagement signals and response timing
• Ensure consistent re-engagement of unresponsive but qualified users

3. Community Moderation

• Identify and remove spam, scam, or irrelevant content
• Hide or escalate inappropriate content while preserving legitimate engagement
• Escalate unclear or sensitive cases to management
• Protect brand integrity without suppressing authentic discussion

4. Routing & Triage

• Use internal command system (e.g., /mod, /level, /lead) to classify conversations
• Route conversations based on urgency and type:
  • Sales-ready leads → DM escalation or sales queue
  • Customer service inquiries → Support/Billing teams
  • Partnership inquiries → appropriate business function
• Escalate high-risk or sensitive cases to senior review teams
• Identify and escalate crisis-level or urgent health-related concerns

5. Compliance & Communication Standards

• Use qualifying, non-absolute language at all times
• Avoid diagnosis, guarantees, or outcome-based claims
• Apply required disclaimers for sensitive health-related conversations
• Follow internal compliance workflows for higher-risk interactions

Performance Expectations

Metric.                                      Target    

Messages handled                    250+ per day

Qualified leads                          10 → 20 per day (ramp-up)

Response speed                       Immediate / real-time priority-Routing accuracy

Routing accuracy                      Correct inbox and correct level assignment

Tagging compliance                  100% on first-touch leads

Core success is measured through volume, speed, accuracy, and lead conversion integrity.

Tools & Platforms:

• Statusbrew (social inbox + engagement workflows)
• HubSpot (CRM + lead submission + contact validation)
• Slack (lead routing + team coordination)
• ManyChat (automation layer for messaging flows)
• AI Blaze / Text Blaze (templated responses + command system)
• Notion (training materials and process documentation)

Required Profile:

• Comfortable operating in high-volume, fast-response environments
• Strong written communication skills with natural, human tone
• Ability to make quick judgment calls under pressure
• High attention to detail in tagging, routing, and CRM entry
• Strong tolerance for repetitive, metric-driven workflows
• Able to switch between multiple tools without loss of accuracy
• Independent, remote-ready work discipline

Preferred Experience:

• Social media community management or DM engagement roles
• Customer support, triage, or frontline service experience
• Lead generation or sales-adjacent workflows
• Familiarity with wellness, health, or functional medicine content
• Experience using automation or AI-assisted tools

Not a Fit If You

• Struggle with high-volume repetitive work
• Prefer low-structure or creative-only roles
• Need constant supervision or detailed step-by-step direction
• Are uncomfortable making judgment-based routing decisions
• Cannot commit to required training schedule

Why This Role Exists

This role sits at the intersection of social engagement, lead generation, and pipeline acceleration. The objective is to convert high-intent social activity into structured revenue opportunities while maintaining compliance and operational control at scale.