Social Media & Creator Strategy (Contract)

Social Media & Creator Strategy (Contract)

~20 hrs/week | $40/hr | Fully remote (ability to capture content in clinic a plus)

Project Overview We're looking for a creative, tuned-in independent contractor to provide social media strategy, content production, and community engagement services for Origin’s Instagram and TikTok channels. You'll help us grow our presence, deepen community engagement, and amplify the pelvic health conversation. You have a high bar for quality, evidence-based content, are a natural community builder, and believe millions of people need to learn about pelvic floor therapy. 

Project engagement will kick off on 08/03/2026.

1. Scope of Services

The Consultant will be responsible for delivering the following professional outcomes:

• Social Media Management: Oversee and manage Origin's Instagram and TikTok accounts.
• Content Production: Produce a consistent volume of on-brand video and static content that educates, validates, and builds trust with our audience.
• Creative Development: Write copy and develop design briefs for our freelance designer; design some assets yourself.
• Clinical Coaching: Partner with internal experts to translate complex clinical concepts into social-first formats. Consultant will provide guidance on scripting and on-camera presence for expert-led content.
• Community Management: Manage daily community interactions and respond to DMs and comments within 24 hours on weekdays.  Proactively engage with relevant creators, brands, and clinicians.
• Influencer Pipeline Development: Identify and vet potential creator partners, delivering curated recommendations to the Marketing Lead for contracting.
• Performance Analysis: Share a monthly readout documenting content performance, engagement trends, and data-driven strategic recommendations.

2. Consultant Qualifications

• Experience managing and growing engaged communities across Instagram and TikTok.
• Ability to understand and translate Origin's brand voice — authoritative and evidence-based, but also warm, uplifting, and judgment-free — to social.
• Deep understanding of what social platforms value: authentic expertise over marketing speak.
• Proven track record spotting trends and making fast, confident calls on what's right for the brand.
• Comfort picking up clinical concepts quickly and translating them for a general audience without losing accuracy.
• Proficiency in mobile-first video and static asset production, editing tools (e.g. CapCut, Figma, or similar), and social platform analytics.
• Ability to manage an independent project workflow with minimal supervision and high accountability for results.

3. Logistics

• Tools & Equipment: The Consultant is responsible for providing all tools necessary for the project, including hardware (smartphone/camera) and software (e.g., CapCut, or equivalent editing suites).
• Scheduling: This is a project-based engagement estimated at 20 hours per week. The Consultant is free to set their own hours and location, provided all professional deadlines and community response windows are met.
• Site Access: While the role is remote, the Consultant may have access to Origin clinics in Texas for voluntary content capture sessions as project needs dictate.