Social Media & Content Manager

Cali Jewel is a modern, style-driven brand focused on creating a strong digital presence through compelling content, authentic storytelling, and meaningful engagement with its audience. We are looking for a creative and highly motivated Social Media & Content Manager to join our team and take ownership of our social media presence across multiple platforms.

This role is ideal for someone who understands social media culture, has a strong eye for visual content, enjoys storytelling, and knows how to turn ideas into engaging posts, videos, campaigns, and conversations. The successful candidate will help build brand awareness, grow our online community, increase engagement, and support business growth through strategic content.

Position Overview

As Social Media & Content Manager, you will be responsible for planning, creating, publishing, and managing content across platforms such as Instagram, TikTok, Facebook, Pinterest, YouTube, and X, depending on the company's priorities.

You will develop a consistent social-media voice and visual identity while keeping up with current trends, platform updates, popular formats, hashtags, and audience behavior.

The ideal candidate is both creative and organized. You should be comfortable developing a content strategy while also handling the day-to-day details of creating captions, editing short-form videos, scheduling posts, responding to comments, and monitoring performance.

Key Responsibilities

Social Media Strategy

Develop and execute a comprehensive social media strategy aligned with Cali Jewel's brand identity and business objectives.

Create monthly and weekly content calendars covering campaigns, promotions, educational content, entertainment, lifestyle content, and brand storytelling.

Research social media trends and identify opportunities to increase reach, engagement, and audience growth.

Maintain a consistent brand voice, tone, and visual style across all social platforms.

Monitor competitors and relevant industry accounts to identify content opportunities and emerging trends.

Content Creation

Create engaging original content for Instagram Reels, TikTok, Stories, posts, carousels, short-form videos, and other digital channels.

Write compelling captions, hooks, headlines, calls-to-action, and promotional copy.

Coordinate photography, video shoots, product/lifestyle content, and user-generated content when required.

Edit short-form videos using tools such as CapCut, Canva, Adobe Premiere Pro, or similar platforms.

Repurpose existing content into different formats suitable for multiple platforms.

Develop creative concepts that communicate the Cali Jewel brand in an authentic and visually appealing way.

Community Management

Monitor comments, direct messages, mentions, tags, and other audience interactions.

Respond to customers and followers professionally, promptly, and in the brand's voice.

Build meaningful relationships with followers, creators, influencers, and potential customers.

Identify frequently asked questions and audience feedback and communicate useful insights to the wider team.

Escalate customer-service issues or sensitive matters when necessary.

Growth & Engagement

Develop campaigns designed to increase followers, engagement, website traffic, inquiries, and conversions.

Identify potential influencer and creator partnerships that align with the brand.

Support influencer campaigns, collaborations, giveaways, launches, and promotional events.

Experiment with different content formats, posting schedules, creative approaches, and calls-to-action.

Stay informed about changes to social-media algorithms, platform features, and best practices.

Analytics & Reporting

Track key social media metrics, including reach, impressions, engagement, follower growth, video views, saves, shares, clicks, and conversions.

Prepare regular performance reports highlighting successful content and opportunities for improvement.

Use analytics to determine what content resonates with the audience and adjust the strategy accordingly.

Set measurable monthly and quarterly social-media goals.

Qualifications

2+ years of experience in social media management, content creation, digital marketing, communications, or a related field.

Demonstrated experience managing business or personal-brand social media accounts.

Strong knowledge of Instagram and TikTok, with familiarity with Facebook, YouTube, Pinterest, and X.

Excellent written and verbal communication skills.

Strong copywriting and storytelling abilities.

Experience creating short-form video content.

Familiarity with Canva, CapCut, Meta Business Suite, or comparable tools.

Strong understanding of social-media trends and digital audience behavior.

Excellent organizational and time-management skills.

Ability to work independently in a remote environment and meet deadlines consistently.

A portfolio or examples of previous social-media work are strongly preferred.

Preferred Skills

Experience with fashion, beauty, jewelry, lifestyle, e-commerce, luxury, or personal brands is a plus. Experience working with influencers, photographers, videographers, or creative teams is also valuable.

We are especially interested in candidates who can demonstrate creativity, initiative, attention to detail, and an ability to turn a brand's personality into content people want to watch, share, save, and discuss.

What We Offer

Fully remote working environment

Opportunity to work with a growing and creative brand

Flexible working arrangements

Opportunities for professional growth and responsibility

Creative freedom to develop and test new content ideas

Collaborative and supportive team environment

Competitive compensation based on experience and qualifications

How to Apply

Interested candidates should submit a CV/resume, social media portfolio, and a brief introduction explaining why they would be a strong fit for the Social Media & Content Manager position at Cali Jewel.

Applications should include links to social-media accounts, campaigns, videos, graphics, or other examples that demonstrate your content creation and social-media management experience.

Cali Jewel is an equal-opportunity employer. We value creativity, professionalism, authenticity, and diverse perspectives, and we encourage qualified candidates to apply.