Social Media & Content Creation Virtual Assistant (Hospitality & Coffee Brand)

Social Media & Content Creation Virtual Assistant (Hospitality & Coffee Brand)

Client Overview

The client owns multiple hospitality businesses in the US under an Australian-inspired brand, including restaurants, cafés, bakeries, and an upcoming coffee roasting and training facility. The businesses focus heavily on community, lifestyle branding, customer relationships, and authentic storytelling.

The client is looking for a creative and proactive Virtual Assistant who can manage and grow the brand’s social media presence while helping maintain a fun, engaging, and consistent online identity.

This is intended to be a long-term ongoing role with growth potential into video editing and YouTube content support.

Key Responsibilities

Social Media Management

• Manage and maintain social media accounts primarily on:
  
• Instagram
  
• Facebook
  
• Google Business/Profile
  
• Create and schedule consistent weekly content
  
• Ensure cohesive branding across multiple business locations
  
• Maintain a consistent posting schedule (minimum 2–3 posts per week per location)
  

Content Creation & Editing

• Repurpose existing raw photos and video content into engaging social media posts
  
• Create:
  
• Reels
  
• Short-form videos
  
• Carousels
  
• Promotional graphics
  
• Captioned video content
  
• Add subtitles/captions to videos for accessibility and engagement
  
• Edit and enhance raw footage with:
  
• Text overlays
  
• Color adjustments
  
• Music
  
• Transitions
  
• Branding elements
  

Brand & Creative Support

• Understand and maintain the client’s brand voice:
  
• Fun
  
• Cheeky
  
• Community-focused
  
• Lifestyle-oriented
  
• Educational yet approachable
  
• Contribute creative ideas and suggestions for content improvement
  
• Stay updated with social media trends while adapting them to the brand’s authentic style
  
• Assist in creating engaging promotions and campaigns
  

Future Growth Responsibilities

Potential future tasks may include:

• YouTube video editing
  
• Long-form educational coffee content
  
• Multi-camera video editing
  
• Community-building campaigns
  
• Google Ads support
  
• Paid social media boosting
  
• Additional marketing support
  

Content Style & Brand Direction

The client prefers content that:

• Feels authentic and personality-driven
  
• Highlights community and customer relationships
  
• Mixes educational authority with humor and relatability
  
• Reflects Australian hospitality culture and lifestyle
  
• Focuses on storytelling rather than heavily trend-chasing content
  

Required Skills & Experience

Must-Have Skills

• Social media management experience
  
• Short-form video editing
  
• Reel/TikTok-style content creation
  
• Graphic design for social media
  
• Caption/subtitle editing
  
• Strong understanding of Instagram & Facebook best practices
  
• Ability to follow branding guidelines
  

Preferred Skills

• Experience in hospitality, food, beverage, café, or lifestyle brands
  
• Familiarity with coffee culture/content
  
• Understanding of content strategy and audience engagement
  
• Knowledge of Google Ads/social media boosting
  
• Basic copywriting skills
  
• Trend awareness and creative ideation
  

Preferred Tools

• CapCut
  
• Canva
  
• Meta Business Suite
  
• Asana (preferred but not required)
  
• AI-assisted tools (Claude/ChatGPT familiarity is a plus)
  

Personality & Work Style Preferences

The ideal VA should be:

• Creative and proactive
  
• Fun and easy to work with
  
• Open to collaboration and feedback
  
• Self-motivated
  
• Adaptable and growth-oriented
  
• Comfortable contributing ideas
  
• Passionate about storytelling and social media
  

Workflow & Communication

• Flexible working hours
  
• Communication can be via:
  
• Text
  
• WhatsApp
  
• Asana
  
• Email
  
• Client will provide:
  
• Raw content
  
• Photos/videos
  
• Promotional direction
  
• Brand guidance
  

The VA is expected to help transform raw assets into polished, engaging social content.

Hours & Commitment

• Minimum: 10 hours per week
  
• Potential for increased hours as the business grows
  
• Ongoing/long-term role preferred
  

Important Client Notes / Preferences

• Client highly values consistency in posting
  
• Wants someone who can “own” the social media process
  
• Interested in someone proactive with creative suggestions
  
• Prefers authentic branding over copying trends
  
• Wants subtitles due to his fast speaking style/accent
  
• Already has existing raw content library
  
• Future YouTube plans likely
  
• Interested in scaling marketing support over time
  
• Open to hybrid VA with both social media + video editing skills
  
• Flexible with timezone
  
• Long-term relationship preferred
  
• May eventually need broader VA/PA support