Social-first ACD, Copywriter

A major Fortune 100 personal care brand with deep roots in body care. The organization is in the middle of a strategic shift toward social-first storytelling, backed by a seasoned internal marketing and creative team. It's a well-resourced, sophisticated company that's actively rethinking how it shows up and connects with consumers today.

Duration: 4 weeks

Rate: $90/hour

Commitment: 24 hours/week (may fluctuate between 20-30/week)

Start Date: August 3rd

Location: Remote

A major personal care brand is expanding beyond its core into new formats and categories, and they need a campaign idea that can hold it all together. Not a string of one-off social posts. They are looking for concepts that can flex from a scroll-stopping piece of social content to a 15 or 30-second spot without losing what makes it work.

This is where you come in. We're looking for a Copywriter operating at Associate Creative Director level who can run with a brief largely on your own, paired with an Art Director, to build that idea from scratch. You'll be working directly alongside the brand's internal creative team, who are stepping back from day-to-day execution to focus on other priorities, which means you'll have real room to shape the thinking, not just execute someone else's.

What You'll Do:

• Partner with an Associate Creative Director, Art Director to concept a social-first campaign idea for a new product launch

• Write and develop scripts, storyboards, and social concepts that connect a house of very different products under one clear idea

• Build ideas that start social-first but are built to work as longer-form 15s and 30s too

• Bring a point of view on what's happening in culture and on platform right now, and translate that into work that feels current, not clinical

• Present and pressure-test concepts with the brand's internal creative leads, incorporating feedback quickly given the compressed timeline

• Collaborate with a social strategy lens built into your own thinking 

• Experience operating at an Associate Creative Director or equivalent senior copywriting level, able to lead concepting with minimal oversight

• A portfolio that shows social-first campaign thinking, not just standalone social executions

• Personal care or beauty category experience required 

• Comfort writing across formats — social scripts, storyboards, and longer-form 15s/30s from the same core idea

• A sharp, current read on culture and platform behavior — this brand wants work that sounds like a person

• Availability to start quickly and work a fluctuating 20–30 hours a week

Nice to Have: 

• Experience developing campaign ideas across a portfolio of related but distinct products

• Comfort working directly with brand-side creative leads in a fast-moving, still-finalizing-details environment

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.
 

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, marital status, or any other status protected under federal, state, or local law.