Social & Content Manager- APAC

Responsibilities

• Develop and execute Binance social media and content strategy to drive brand awareness, user engagement, and community growth.
• Manage Binance local social media channels, ensuring content is timely, relevant, and aligned with brand tone and business priorities.
• Create, localize, edit, and publish high-quality content across social platforms, blogs, campaigns, and other digital channels for the local market.
• Work closely with global and regional marketing teams to adapt global campaigns, product launches, and key announcements for local audiences.
• Plan and maintain a local content calendar, ensuring consistent messaging and effective campaign execution.
• Monitor social media trends, platform updates, competitor activity, and local market conversations to identify content opportunities.
• Collaborate with internal stakeholders including Growth, Community, PR, Product, and Compliance to ensure content is accurate, engaging, and locally relevant.
• Support campaign ideation and execution with strong storytelling and creative content tailored to local users.
• Track, analyze, and report on content and social media performance, using insights to optimize future strategy and execution.
• Manage relationships with local creators, agencies, media partners, and influencers where relevant to amplify reach and engagement.
• Ensure all content complies with internal guidelines and local regulatory requirements.

Requirements

• 5+ years of experience in social media, content marketing, editorial, or digital marketing roles, preferably in tech, fintech, crypto, or internet companies.
• Deep understanding of the local social media landscape, digital culture, and content consumption trends.
• Proven experience managing brand social channels and producing engaging content with measurable results.
• Strong writing, editing, and storytelling skills in Korean, with professional proficiency in English.
• Ability to translate complex topics into clear, engaging, and audience-friendly content.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Familiarity with analytics tools and performance metrics across social and content channels.
• Experience in crypto, blockchain, fintech, or Web3 is highly preferred.
• Creative, detail-oriented, proactive, and highly collaborative.