Shopper Activation Manager

How shoppers experience a brand often determines whether they buy it.

At WaterWipes, we're looking for someone who can turn strong brand strategy into compelling shopper activation across multiple European markets. This is an opportunity to shape how parents discover, engage with and choose one of the world's most trusted baby care brands.

You'll work at the intersection of marketing, sales, digital and customer teams, delivering activation that drives measurable commercial results across France, Spain and Poland.

The Opportunity

WaterWipes is growing across Europe, and we're looking for an Omni-Shopper Activation Manager to lead shopper marketing execution across key markets.

Reporting to the Omni-Shopper Marketing Manager EMEA+, you'll be responsible for bringing our global brand strategy to life through local activations that convert shoppers into customers. From e-commerce content and digital campaigns to in-store activation and innovation launches, you'll ensure we deliver a consistent and compelling shopper experience wherever consumers interact with our brand.

This role is ideal for someone who combines strong shopper marketing expertise with commercial thinking, thrives in a fast-moving FMCG environment, and enjoys working across markets, functions and customers.

What You'll Be Accountable For

• Developing and delivering annual omni-shopper activation plans across France, Spain and Poland.

• Translating global campaigns and toolkits into locally relevant customer and retailer activation programmes.

• Creating and optimising digital content that strengthens our e-commerce presence and shopper experience.

• Partnering with sales teams to deliver customer-specific campaigns that support business growth.

• Supporting innovation launches and portfolio extensions with effective activation strategies.

• Measuring campaign performance, analysing ROI and identifying opportunities for continuous improvement.

• Managing agency partners, POS production and activation budgets.

• Ensuring all activations meet WaterWipes brand standards and regulatory requirements.

• Building strong relationships across commercial, marketing and global teams to drive execution excellence.

Who This Role Is For

This role is suited to someone who understands that great shopper marketing combines creativity with commercial impact.

You'll likely bring:

• Experience in shopper marketing, trade marketing or omni-channel activation within FMCG or consumer goods.

• A track record of delivering integrated online and offline campaigns.

• Strong understanding of retail, category and e-commerce environments.

• Experience managing multiple stakeholders across different markets.

• Confidence working with agencies and external partners.

• Strong project management and organisational skills.

• Experience managing budgets and assessing campaign performance.

• Fluency in English and French.

Additional European languages and experience working across multiple international markets would be an advantage.

What Will Make You Successful Here

You'll be successful if you:

• Take ownership and deliver with pace.

• Balance local market needs with global brand consistency.

• Build credibility quickly with commercial teams, agencies and customers.

• Use data and insight to make better decisions and improve outcomes.

• Stay focused on delivering measurable commercial impact.

• Are comfortable managing complexity across markets and stakeholders.

• Bring fresh thinking while remaining practical and execution-focused.

• Thrive in an entrepreneurial environment where accountability matters.

Success in your first months will come from building strong relationships, understanding market priorities and delivering high-quality activations that create meaningful business impact.

Why Join WaterWipes

WaterWipes is a fast-growing, PE-backed FMCG business with an ambitious growth agenda and a category-leading brand trusted by parents around the world.

You'll join a business where people are given ownership, trusted to make decisions and encouraged to challenge convention. We move quickly, collaborate closely and focus on delivering results.

This role offers the opportunity to influence shopper experiences across multiple European markets, work with cross-functional teams and contribute directly to the continued growth of a globally recognised brand.

Location & Practicalities

• Location: France

• Working Model: Remote

• Geographic Scope: France, Spain and Poland

• Reporting to: Omni-Shopper Marketing Manager EMEA+

• Function: Sales (EMEA)

Call to Action

If you're an experienced shopper marketer who enjoys translating strategy into activation and wants to make a visible commercial impact across European markets, we'd like to hear from you.

Apply today or reach out for a confidential conversation.