SEO Specialist (Work from Home)
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AI Summary
The SEO Specialist will execute enterprise-level SEO strategies, including on-page optimizations, technical audits, and content remediation. They will also support Generative Engine Optimization (GEO) initiatives to improve visibility across AI-driven search experiences.
SPECIFIC DUTIES AND RESPONSIBILITIES
Enterprise SEO Execution & Governance
Bell manages a large, complex digital ecosystem with thousands of pages across support, shop, marketing, and informational content. This role ensures:
- Consistent execution of SEO best practices at scale
- Faster turnaround on SEO audits, optimizations, and remediation efforts
- Stronger technical and on-page SEO hygiene across digital properties
- Support for the transition from traditional SEO to GEO / AI-assisted search visibility
Core SEO Execution
- Execute on-page SEO optimization (titles, meta descriptions, headings, internal linking, structured content)
- Conduct keyword and search intent research aligned to business and support use cases
- Optimize both existing and new content following established SEO standards
Technical SEO Support
- Assist in technical SEO audits (crawlability, indexation, redirects, canonicals)
- Conduct SEO readiness reviews prior to site launches
- Log, track, and help prioritize SEO technical debt in Jira
GEO / AI Search Support
- Support Generative Engine Optimization (GEO) initiatives
- Assist in improving visibility across LLM and AI-driven search experiences
- Work with tools such as BrightEdge, Google Search Console, and related SEO platforms
Reporting & Operations
- Monitor and analyze SEO performance metrics
- Prepare regular SEO performance summaries and insights
- Maintain documentation, processes, and SEO playbooks
- Collaborate with cross-functional teams including content, development, and product
COMPETENCIES
Must-Have Competencies
- 4+ years of hands-on SEO experience
- Strong foundation in on-page and technical SEO
- Knowledge in LLM and AI-driven search experiences
- Experience with tools such as BrightEdge, Semrush, Ahrefs, Screaming Frog, and Google Search Console
- Enterprise process orientation
- Comfortable working with Jira and Confluence
Nice to Have Competencies
- Experience in telecom, ecommerce, or support-heavy websites
- Exposure to schema markup and structured data
- Familiarity with AI search, GEO, RAG, or LLM optimization
QUALIFICATIONS
Educational Qualification/s
- Bachelor’s degree in computer science, Information Technology, or related field.
Work Conditions
- Set-up: Work From Home
- Shift: 8:00 PM – 5:00 AM (Manila Time)
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