SEO & Digital Marketer
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AI Summary
Maximize organic search visibility and drive direct bookings through local SEO and Google Business Profile management. Optimize property listings across major booking channels like Airbnb and Booking.com to increase conversion rates.
This is a remote position.
A growing boutique guest farm portfolio based in the Western Cape requires a data-driven digital marketing professional for a part-time, remote, independent contracting role requiring 3–4 hours per week to start, with potential to scale as the portfolio grows. The main objective of this position is to maximize organic search visibility, manage digital platforms, and drive direct bookings for an expanding property portfolio.
Initially focusing on a premium boutique guest farm based in the Western Cape, you will take full ownership of local SEO, platform listing optimization, and Google Business Profile management. This highly flexible role is an excellent fit for an independent specialist who excels at turning digital traffic into measurable sales growth and wants to partner long-term with a growing property portfolio.
Responsibilities:
Search Engine Optimization (SEO):
- Audit, optimize, and manage regional website content to ensure high organic rankings for travel, tourism, and boutique accommodation keywords.
- Implement local SEO best practices to channel traffic directly into the property’s booking systems.
Listing & Asset Optimization:
- Optimize copy, keyword integration, and photo layouts across major booking channels (Airbnb, Booking.com, Lekkerslaap etc.) to drive click-through and conversion rates.
Google Business Profile Management:
- Take full ownership of Google Business profiles, actively optimizing them to dominate local search and map results.
- Track digital analytics and search performance to advise the owner on strategic growth as the portfolio scales.
Requirements
- Home Office Infrastructure: Must have a fully equipped home office with a reliable PC, secure high-speed internet, and a backup power solution (Inverter/UPS).
- Experience: Proven track record in technical and local SEO, with specific experience in the tourism, hospitality, or luxury short-term rental spaces highly preferred.
- Expertise: Deep knowledge of Google Business Profile optimization and search algorithms.
- Skills: Highly analytical, data-driven, and able to translate digital metrics into actionable sales growth for the property owner.
- Attributes: Proactive, independent worker who can execute a digital strategy with minimal supervision.
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