Senior Vice President, Engagement Strategy

Company Description

 

What took you so long?! We’ve been waiting for you. Yep, you read that right. We are looking for you to bring your authentic self to work every day because we know that it’s not what you do that makes you different; it’s how you do it that makes you truly unique. And we’re not just saying it, our people think that too—helping us to be named an Ad Age Best Place to Work in 2022.

 

We know you are not your resume; we understand you are not your work, and we respect that you are so much more than a job description. You are you.

 

We’re interested in you—are you interested in us? Keep reading, and let us know.

 

At Razorfish Health, we are fueling the practice of modern medicine. RFH is built for the modern age of medicine. We have a deep commitment to science, technology, and innovation to help health care providers and patients make better connections for better outcomes. Our focus is on future trends and disruptors that will shape how medicine is practiced today, creating a healthier tomorrow.

 

We support that promise with 300+employees across three office locations in New York City // Philadelphia // Chicago and many remote employees. We have 12 team members with MDs, PharmDs, or PhDs, and 5 of the top 8 pharma companies on our roster. 

Overview

Razorfish Health is seeking an SVP, Engagement Strategy to lead the development of connected customer experiences that help healthcare brands engage patients, caregivers, and healthcare professionals in meaningful ways. As a senior strategic leader, you will define how brands show up across the customer journey, translating audience insights, business objectives, data, technology, content, and channel expertise into integrated engagement strategies that inspire breakthrough creative and measurable business impact. 

 

This role requires a modern healthcare strategist who understands evolving customer behaviors, omnichannel engagement, digital ecosystems, emerging technologies, and the complex healthcare landscape. You will serve as a trusted advisor to clients, lead multidisciplinary teams, and help shape the future of engagement strategy across Razorfish Health. 

Responsibilities

What You'll Do 

 

Strategic Leadership 

•  Lead engagement strategy across multiple brands, franchises, or portfolio engagements.
•  Develop customer-centric engagement frameworks that connect brand strategy to channel activation, content experiences, and customer journeys.
• Define how brands engage audiences across paid, owned, earned, and emerging touchpoints.
• Translate audience, market, behavioral, and business insights into actionable engagement plans.
•  Shape omnichannel strategies that drive awareness, consideration, adoption, adherence, and loyalty.
• Ensure all strategic recommendations are grounded in customer needs, data, and measurable business outcomes. 

Client Partnership 

•  Serve as a senior strategic advisor to client stakeholders across marketing, commercial, digital, media, and customer experience functions.
• Lead executive-level workshops, presentations, and strategic planning sessions.
• Build trusted client relationships and influence decision-making at the highest levels.
• Identify growth opportunities and proactively recommend innovative solutions to business challenges. 

Integrated Planning & Collaboration 

• Partner closely with Brand Strategy, Creative, Media, Data & Analytics, Experience Design, Technology, Medical Strategy, and Account teams.
• Develop integrated engagement ecosystems that align messaging, content, channels, and experiences across the full customer journey.
• Provide strategic leadership throughout campaign development, launch planning, and optimization efforts.
• Champion connected thinking across all teams to ensure seamless customer experiences. 

Audience & Experience Strategy 

• Lead audience discovery, segmentation, journey development, experience mapping, and engagement planning.
• Uncover insights regarding customer behaviors, motivations, barriers, and decision-making processes.
• Define experience principles, channel roles, content ecosystems, and engagement frameworks.
• Guide personalization and customer experience initiatives that improve relevance and performance. 

Innovation & Thought Leadership 

• Stay ahead of healthcare, technology, channel, and customer experience trends.
• Identify opportunities to incorporate emerging platforms, AI-enabled experiences, digital health solutions, and innovative engagement approaches.
• Elevate the agency's strategic capabilities through thought leadership, mentorship, and best-practice development.
• Represent Razorfish Health as a strategic leader in internal and external forums. 

Team Leadership 

• Lead, mentor, and develop a team of engagement strategists.
• Foster an inclusive, collaborative, and high-performing culture.
• Provide coaching that strengthens strategic thinking, storytelling, presentation skills, and client leadership capabilities.
• Help recruit, retain, and develop top strategic talent.

 

Qualifications

What We're Looking For 

• 12+ years of experience in engagement strategy, digital strategy, customer experience strategy, communications planning, or related teams.
•  Significant healthcare, pharmaceutical, biotechnology, or life sciences experience required.
• Deep understanding of customer journeys, omnichannel marketing, digital ecosystems, media, CRM, social, content, and experience design.
• Experience leading integrated brand engagements across both HCP and patient audiences.
• Proven success influencing senior client stakeholders and leading strategic business discussions.
• Strong background in audience research, segmentation, journey mapping, and engagement planning.
• Exceptional storytelling, workshop facilitation, and presentation skills.
• Experience building and leading high-performing strategic teams.
• Ability to balance big-picture vision with practical execution.
• Passion for innovation, emerging technologies, and the future of healthcare engagement. 

Success in This Role 

• You connect business challenges, audience needs, and customer experiences into a clear strategic vision.
• You inspire creative, media, and experience teams with compelling strategic direction.
• You build lasting client relationships and become a trusted advisor.
• You champion innovative thinking while ensuring strategic rigor.
• You develop talent and elevate the overall strategic capabilities of the organization.
• You help clients create connected experiences that improve both brand performance and health outcomes. 

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

 

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

 

All your information will be kept confidential according to EEO guidelines. #LI-JM3 

 

Compensation Range: USD $180,215.00 - USD $299,637.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/14/2026.