Senior UX Writer/Content Designer

Senior UX Writer/Content Designer

About the Role

We're looking for a UX Writer/Content Designer (project-based consultant role) to shape how users experience our behaviour-led health journeys inside our product.

You’ll work at the intersection of product, behavioural science, and content — translating behavioural frameworks and product logic into intuitive, human language that helps users take action.

This is a hands-on role. You will help design behavioural journeys and write the in-product copy that powers them.

What You’ll Do

Own In-Product Copy Across Journeys

• Write and iterate on onboarding flows, in-app journeys, feature education, progress feedback, nudges, empty states, and CTAs
  
• Ensure each touchpoint aligns with the user’s stage in their journey
  
• Maintain clarity and simplicity within complex health contexts
  
• Develop reusable copy patterns and templates for check-ins, assessments, feedback, and reinforcement
  
  

Translate Behavioural Frameworks into Actionable Experiences

• Work closely with product managers and a behavioural science consultan
  
• Turn behaviour change strategies into motivating, easy-to-follow storytelling and copy
  
• Ensure the user experience feels empowering — not clinical or restrictive
  
• Support users in building sustainable habits through thoughtful framing
  

• Review wireframes and prototypes early in the design process
  
• Contribute to journey and user flow discussions and decisions
  
• Identify friction points and cognitive overload
  
• Propose structural improvements to improve clarity, motivation, and comprehension
  
• Advocate for user-centred language throughout product development
  
  

Maintain Narrative & Voice Consistency

• Apply defined tone and voice principles across journeys
  
• Adapt tone appropriately for onboarding, setbacks, progress, and reinforcement
  
• Ensure the product feels cohesive across weeks and touchpoints
  
  

Iterate Based on Data & Feedback

• Review drop-off and engagement data
  
• Suggest copy experiments and refinements
  
• Continuously improve clarity and behaviour adoption through iteration
  
  

What We’re Looking For

Experience

• Proven experience in UX writing or content design within digital products
  
• Native English speaker 
• Experience working on behaviour-driven products (health, education, fintech, habit-building apps)
• Strong portfolio demonstrating in-product flows and user-centred copy
  
  

Skills

• Ability to simplify complex systems into intuitive language
  
• Strong understanding of cognitive load and behavioural motivation
  
• Comfortable working in iterative product environments
  
• Confident collaborating with product, design, and behavioural stakeholders
  
• Able to balance clarity, empathy, and precision
  
  

Nice to Have

• Experience in health, nutrition, or behaviour change
  
• Familiarity with behavioural frameworks (e.g., COM-B or similar models)
  
• Experience writing for personalised or adaptive journeys