Senior TikTok Shop Strategist

Role Purpose

The Senior Strategist leads our largest VIP accounts while serving as a cultural and technical pillar for the Strategy department. Beyond driving GMV for high-value brands, this role is dedicated to elevating the entire team through active mentorship, specialized training, and the continuous codification of TikTok Shop best practices.

Responsibilities

1. VIP Client Strategy & Growth

• Own end-to-end client strategy — from shop structure and product selection to creator, media, and campaign planning
• Develop quarterly growth plans and align them with GMV, contribution margin, and brand goals.
• Lead weekly client standups and quarterly reviews; communicate results with clarity and confidence.
• Identify new opportunities (creator programs, promos, partnerships) that strengthen brand performance.

2. Team Training & Mentorship (Specialization)

• Weekly Team Training: Develop and lead weekly departmental training sessions to sharpen the collective skills of the Strategist and Associate Strategist cohort.
• Best Practice Codification: Stay at the bleeding edge of TikTok Shop updates and ensure "what’s working now" is documented and communicated across the team.
• Peer Mentorship: Serve as a mentor to Junior and Mid-level Strategists, providing guidance on complex account issues and professional development.
• Oversight & Quality: Partner with the Head of TikTok Shop to ensure best practices are not just taught, but actively enforced and visible in the work produced by the department.

3. Team Leadership & Execution Oversight

• Manage your pod’s day-to-day workflow with your Associate Strategist; ensure smooth coordination across creative, community, and operations.
• Set clear expectations and priorities for the week; monitor Command Center hygiene.
• Ensure all deliverables meet quality and timeliness standards; resolve blockers quickly and decisively.
• Maintain consistent communication across the TTS department and escalate structural issues when patterns emerge.

4. Client Relationship Management

• Serve as the single point of contact for your assigned brands. 
• Keep clients informed, never surprised — recap meetings, flag risks, and document decisions.
• Translate client feedback into clear actions and manage expectations with honesty and professionalism.
• Protect client trust by maintaining confidentiality and follow-through.

5. Performance & Reporting

• Own performance results across shop, creator, and ad metrics; track progress weekly.
• Deliver actionable insights: what worked, what didn’t, and what’s next.
• Review GMV, contribution margin, and conversion data with your Associate Strategist and Media Buyer weekly.
• Present clean, digestible reports that tell the story behind the numbers.

6. Cross-Department Collaboration

• Partner with Ops on new client onboarding, shop health, and system setup.
• Work with Creative and Community to ensure content aligns with brand positioning and sales strategy.
• Collaborate with Media to align ad strategy with organic momentum and creator performance.
•  Contribute ideas for process and system improvements to the Head of TTS.

Decision Rights

• Full ownership of client strategy, communication, and performance decisions.
• Authority to approve budgets, campaign scopes, and creator selections within the client’s agreed parameters.
• Delegation rights across pod roles; may reassign internal priorities to maintain flow.

Escalation required for:

• Any budget change >10%
• Strategic pivots affecting staffing or contract scope
• Sensitive client escalations (legal, ethical, or reputational risk)

Key Metrics for Success

• Client Health Score ≥ 80% (based on satisfaction, communication, retention, and performance)
• Portfolio CM target met or exceeded (as defined per client)
• Pod execution rate ≥ 90% (on-time vs. planned tasks)
• Average task turnaround time ≤ 48 hours (across pod deliverables)
• Documentation accuracy ≥ 95% (client notes, recaps, reports)
• Creator performance: 70%+ of Spark assets meet or exceed benchmark GMV per post

Cadence

Daily: Slack check-ins, pod task alignment, issue triage.

Weekly: Client meeting, pod retro, and cross-functional sync, Team Training Session (Lead), and Leadership sync with the Head of TTS.

Monthly: Growth reporting and campaign retros.

Quarterly: Strategic review and planning with Head of TTS.