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Senior Product Marketing Manager, Partners

Posted 13 hours ago
$122K - $177K per year
10+ years experience
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AI Summary

You will drive awareness and adoption of product features among partners while defining positioning, messaging, and value propositions. Additionally, you will build go-to-market plans and translate market insights into actionable product roadmap recommendations.

At Coursera, we aim to allow employees to develop their skills and grow their careers. One way we do this is with internal transfers. In order to support open and fair transfers, we practice transparency and have set guidelines for who is eligible to request a transfer.

Anyone who has been in their role for more than 6 months and in good standing may apply for a new position at Coursera. For consideration outside this timeframe, individuals should talk to their manager and People Business Partner. Please be sure to read the our Internal Mobility Program Policy here. 

We’re a globally distributed team that comes together intentionally for collaboration, complex problem-solving, and key milestones — creating opportunities for teams to do their best work together. Our virtual hiring and onboarding experience makes it easy to join us and start making an impact from anywhere. If you’re ready to make a global impact, help scale unique products across Coursera + Udemy, and grow your career, apply below.

Job Overview:

As Senior Product Marketing Manager, Partners, you’ll support our work in deepening engagement with our existing university and industry partners who create learning content for our platform - including Google, Meta, the University of Michigan, Yale and many others – and in bringing new content partners to Coursera. You’ll be responsible for developing partner insights and personas, ensuring product-market fit for our offerings, driving adoption of new products and features, and equipping our partner-facing teams with differentiated messaging and positioning.  This is a dynamic, growing market, and you will play a key role in supporting our growth and revenue goals while partnering with multiple cross-functional teams including Product, University and Industry Partnerships, and Partner Success. 

Responsibilities:

  • Increase awareness and adoption of key features and initiatives amongst our partner audience 
  • Work closely with Product Management to define positioning, messaging, and value propositions for partner-relevant product capabilities.
  • Build and execute GTM and launch plans, including partner communication, enablement materials, and internal alignment.
  • Translate partner, market, and competitive insights into recommendations that shape product requirements and roadmap prioritization.

Qualifications:

  • 10+ years professional level experience
  • 5+ years in product marketing (or related marketing roles)
  • Track record of success and impact developing product go-to-market plans, building messaging and positioning, and executing GTM initiatives 
  • Experience developing and delivering pitch decks, product demos and other customer-facing materials
  • Experience providing insights that directly contribute to product-market fit, successful product launches and impactful marketing campaigns from definition to execution

Nice to haves:

  • Background in EdTech, HR tech, learning platforms, or enterprise workforce solutions.
  • Experience working with global teams or supporting multi-region product rollouts.
  • Experience using AI or data-driven tools to analyze customer insights, market signals, or product usage patterns.
  • Comfort with a fast-paced culture with the ability to learn quickly, think creatively and stay focused and organized while managing multiple priorities

Compensation

This role is available in the following US Pay Zones:

Zone 2: $142,120 - $177,650
 
Zone 3: $131,860 - $164,825
 
Zone 4: 122,740 - $153,425

At Coursera, we offer competitive, zone-based pay aligned to your location, experience, and role level across four U.S. pay zones. Our total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks designed to help you grow and thrive wherever you are.

US Pay Zones:

  • US-Z1: Bay Area
  • US-Z2: NYC and Seattle Metro
  • US-Z3: CA, WA, NY, NJ, CO, CT, DC, GA, IL, MA, MD, OR, RI, TX, VA
  • US-Z4: AK, AZ, DE, FL, HI, ID, IN, IA, KS, KY, MI, MN, MO, MT, NC, NV, NH, OH, OK, PA, SC, TN, UT, VT, WI

Coursera is an Equal Opportunity Employer committed to building a welcoming and inclusive workplace. We consider all qualified applicants without regard to legally protected characteristics and provide reasonable accommodations upon request at accommodations@coursera.org. Learn more in our CCPA Applicant Notice and GDPR Recruitment Notice.

To protect against recruitment fraud, please note that Coursera recruiters will only communicate with candidates using official coursera.org email addresses. We do not conduct interviews or negotiate offers via personal or non-coursera.org accounts.

#LI-NL1

Coursera is an Equal Opportunity Employer committed to building a welcoming and inclusive workplace. We consider all qualified applicants without regard to legally protected characteristics and provide reasonable accommodations upon request at recruting@coursera.org. 

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