Senior Product Marketing Manager — Market Activation & Intelligence

TELUS Health is empowering every person to live their healthiest life. Guided by our vision, we are leveraging the power of our leading edge technology and focusing on the uniqueness of each individual to create the future of health. As a global-leading health and well-being provider – encompassing physical, mental and financial health – TELUS Health is improving health outcomes for consumers, patients, healthcare professionals, employers and employees.

We are building our new Global Product Marketing department — the team that gives our portfolio a single, differentiated voice in the market: globally consistent, locally resonant. The department sits at the intersection of product, sales, and regional marketing, and is the connective tissue of our go-to-market.

A global story only wins if it lands locally. As Senior PMM for Market Activation & Intelligence, you take our global narrative and make it work in every market — adapting messaging with regional nuance, guiding how the narrative shows up across all marketing activities, and keeping us ahead of the competition on the ground. You are the guardian of narrative consistency in execution: across geographies and across campaigns.

What you'll do

• Regional adaptation — adapt global messaging and positioning for local markets and regions, preserving the core narrative while respecting cultural, commercial, and competitive context.
• GTM nuance in region — ensure go-to-market strategies account for regional realities, in close partnership with regional marketing teams.
• Growth campaign narrative — provide narrative guidance for growth campaigns, ensuring messaging consistency across all marketing activities, channels, and touchpoints.
• Competitive intelligence — own competitive intelligence, working hand-in-hand with sales and account managers to capture field insight and turn it into actionable, battle-ready knowledge.
• Translation & localization — collaborate with regional marketing to drive the translation and localization of the strategy and its messaging.

What you bring

• 5+ years in product marketing, regional marketing, or international GTM roles.
• Hands-on experience adapting global messaging for local markets, including translation and localization workflows.
• Experience running or contributing to competitive intelligence programs, ideally in partnership with sales.
• Strong campaign sensibility: you know how to keep a narrative consistent across channels without making it rigid.
• A collaborative operator who builds trust with regional marketing, sales, and account teams.
• You have worked across multiple markets or regions and understand how positioning, buying behavior, and competition differ by geography.
• Bilingualism is an asset. 
   

Salary Range:  $108,000-$143,000

Performance Bonus or Sales Incentive Plan:  10%

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise. 

A bit about us

We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world. 

TELUS Health is an Equal Opportunity Employer that aims to foster an inclusive culture that embraces diversity. It is our policy to hire without regard to race, color, creed, religion, national origin, citizenship status, sex, marital status, age, disability, sexual orientation or veteran status.We offer accommodation for applicants with disabilities, as required, during the recruitment process. 

By applying to this role, you understand and agree that your information will be shared with the TELUS Group of Companies’ Talent Acquisition team(s) and/or any leader(s) who will be part of the selection process.