Senior Product Marketing Manager

Positioning, Narrative & GTM Messaging

• Drive Teak's master positioning — the foundational document that defines how the platform, delivery models, and benefit layers are described, and ensures that narrative stays sharp and consistent as the product evolves.

• Translate product inputs and market context into GTM recommendations and audience-specific messaging across partner and consumer audiences.

• Develop and maintain solution messaging frameworks across Teak's products and platform capabilities, ensuring consistency from partner evaluation through activation.

• Bring market and messaging context to pricing and packaging decisions, partnering with Product, Finance, and Legal to ensure pricing is positioned clearly and competitively across verticals.

Consumer-Facing Product Messaging

• Shape and refine the language consumers encounter across the Teak platform — feature names, in-app copy, and transactional messaging at the refund and point-of-purchase moment.

• Ensure all product-related content is accurate, on-brand, and compliant across verticals.

Market, ICP & Competitive Intelligence

• Build vertical-specific understanding of the experience economy, i.e., venues, marketplaces, operators, and consumers.

• Synthesize partner, sales, and market signals into insight that drives product and GTM decisions.

• Continuously track the competitive landscape, identify where Teak wins and why, and translate findings into differentiated messaging and sales enablement.

Product Launch Execution

• Partner with Product and Revenue to align on launch readiness, ensuring all teams are prepared and dependencies are resolved ahead of release.

• Own the external launch — messaging, content, and marketing deliverables — so every new feature and solution enters the market clearly and consistently.

• Define success metrics for adoption and awareness, track performance post-launch, and feed findings back into positioning, enablement, and future GTM planning.

Enablement, Content & Campaigns

• Build and maintain collateral, battlecards, and playbooks grounded in customer feedback, market data, and product knowledge.

• Train Sales and CS on new messaging, positioning updates, and product launches, and keep enablement materials up to date as the platform evolves.

• Develop onboarding content that helps new partners quickly understand Teak's solutions and activate with confidence.

• Contribute to content that drives partner awareness and adoption: website copy, case studies, partner communications, and vertical-specific marketing.

• Feed demand generation with messaging and content grounded in product knowledge and market insight.