Senior Product Marketing Manager

About Grupo QuintoAndar

We are Grupo QuintoAndar, the largest housing platform in Latin America. Driven by our shared purpose of helping people love where they live, we build technology and solutions that simplify the entire housing journey, from renting to buying and selling.

Operating across 6 countries (Brazil, Mexico, Argentina, Peru, Ecuador, and Panama) and with a technology hub in Portugal, we bring together more than 3,100 people united by the challenge of transforming the real estate industry. Backed by top global investors such as SoftBank, General Atlantic, and Kaszek, we have raised over US$ 755 million and are valued at US$ 5.1 billion.

We lead market transformation as pioneers in large-scale Artificial Intelligence applications for the real estate sector. Our platforms welcome over 50 million monthly visits, managing more than 350,000 active rental contracts and processing R$ 20 billion in annual transaction value.

If you are looking to solve complex problems with autonomy, cutting-edge technology, and massive scale impact, come on in, the house is yours.

To learn more about our story, visit: grupoquintoandar.com/

Location & Work Model

We operate under a remote-first model, giving you full flexibility to work from anywhere in Brazil. For those who enjoy in-person moments, we offer access to our office in São Paulo and partner coworking spaces. In addition, we have the Work From Anywhere (WFA) program, which allows you to work remotely from anywhere in the world for up to 90 days a year.

About the Team & The Challenge

At QuintoAndar, Product Marketing sits at the intersection of customers, the market, Product, and Business. As part of the Product & Technology organization, within the CPO organization, we work closely with Product squads to shape what should be built, for whom, and how it can create value for customers and the business.

We operate across strategy and execution, turning customer and market intelligence into strategic choices, influencing product and experience decisions, defining value propositions and positioning, and translating strategy into plans that can be tested and improved. Our work is highly cross-functional, connecting Product, Technology, Research, Data, Operations, CX, and Marketing from early hypotheses through adoption and business impact.

New Segments is connected to one of QuintoAndar’s strategic priorities for 2027: expanding into new geographies and customer segments. This involves foundational and hands-on work to understand evolving housing needs, shape new propositions and experiences, and help teams validate product-market fit.

Your Responsibilities

This is a senior individual contributor position with manager-level scope and no direct reports. You will own the strategy for priority segments and lead through influence, shaping decisions from early product and roadmap discussions through Go-to-Market, adoption, and evolution.

Your responsibilities will include:

• Build a deep understanding of the target segment by connecting customer research, behavioral data, market dynamics, competitive intelligence, and frontline signals.
• Define the segment strategy, including target audiences, jobs to be done, value proposition, positioning, and narrative.
• Translate customer and market insights into product and business recommendations, clear hypotheses, experiments, and success measures.
• Define the Go-to-Market strategy, including audiences, messages, readiness criteria, enablement needs, launch approach, and conditions for scale.
• Lead cross-functional alignment across Product, Business, Operations, Research, Data, Brand, Growth, PR, and customer-facing teams, driving decisions and accountability without formal authority.
• Track customer, product, adoption, and business signals, using learnings to evolve the strategy and contribute reusable practices to the broader Product Marketing team.

What We Are Looking For (Requirements)

• Proven senior-level experience in Product Marketing, Product Strategy, Business Strategy, or related areas, including ownership of complex or zero-to-one initiatives.
• Ability to operate as a hands-on senior individual contributor, creating structure, clarity, and momentum in complex and ambiguous contexts.
• Demonstrated ability to use AI tools to increase the speed and quality of research, synthesis, experimentation, and iteration.
• Strong customer, market, business, and analytical judgment, with the ability to combine qualitative and quantitative evidence.
• Experience defining value propositions, positioning, and Go-to-Market strategies across different stages of product maturity.
• Proven ability to influence senior stakeholders and lead cross-functional work without formal authority.
• Excellent written and verbal communication skills in Portuguese and English.

What Is Our Selection Process Like?

We designed a transparent and straightforward journey focused on evaluating your technical and behavioral potential, while giving you the opportunity to get to know our teams and career paths:

• Hiring Manager Interview
• Case
• People Interview
• Stakeholder Interview
• Area Director Interview

*The stages may occur in a different order.

Important: We review all applications individually and guarantee feedback for every candidate. All communication is conducted via email, so please make sure to allow emails from @quintoandar.com.br in your inbox.

Benefits

We offer a comprehensive package designed to support your health, well-being, family, and professional growth:

• Compensation: Competitive salary, PLR (Annual Performance Bonus).

• Health & Well-Being: Health Plan, Dental Plan, Life Insurance, Wellhub (Gympass), and QuintoCare (free psychological, legal, social, and financial support).

• Quality of Life: Meal and Food Vouchers, Birthday Day Off, Mother's Day, and Father's Day.

• Flexibility: Home Office Allowance and the Work From Anywhere (WFA) program.

• Family & Care: Childcare Allowance, Atypical Parenting Allowance, Extended Parental Leave, and Kit Leiturinha (children's book club).

• Education & Career: Partnerships and discounts with educational institutions.

Diversity & Inclusion at Grupo QuintoAndar

We value diversity and want everyone to feel welcome here, regardless of their age, gender identity, sexual orientation, race, color, ethnicity, origin, disability, religion, or any other characteristic. All our job openings are open to all individuals!

You'll notice there are some diversity questions in the application form. For affirmative action roles, this information may be used to verify your alignment with the target audience for the opportunity. In such cases, it may be used for elimination purposes. For non-affirmative action roles, this data will be used anonymously, exclusively to monitor and improve our inclusion practices in the hiring process, and will have no impact on your application.

Privacy and Data Protection

The Grupo QuintoAndar operates in compliance with privacy and data protection laws, including, but not limited to, the Brazilian General Personal Data Protection Law (LGPD) (Law No. 13,709/2018), and ensures the security of your data. To learn more, please access our Privacy Notice for Candidates. For questions or to exercise your rights as a data subject, please contact us through our Service Channel.