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AI Summary

Plan and execute listing campaigns and growth strategies to drive user acquisition, retention, and trading volume for spot trading products. Collaborate across cross-functional teams including engineering, marketing, and legal to ensure compliant and effective product launches.

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.

Responsibilities

  • Plan and launch listing campaign products, such as referral rewards and promotional events, to attract new users and improve retention and trading activity.
  • Develop a deep understanding of crypto spot trading rules and user behavior, and propose effective growth strategies to drive traffic, conversion, and trading volume.
  • Independently identify business problems and opportunities in listing campaigns and spot trading growth, and proactively drive solutions from ideation to execution.
  • Work closely with marketing, sales, engineering, risk management, legal, and operations teams to ensure smooth and compliant product launches.
  • Define and monitor key metrics for listing campaigns, analyze performance, identify optimization opportunities, and continuously improve product outcomes based on data and user feedback.
  • Conduct market and competitor research to stay on top of industry trends, user needs, and product innovations, and translate insights into actionable product initiatives.


Requirements

  • 5+ years of experience in product management or project management, preferably in crypto, trading, fintech, or other fast-paced internet industries.
  • Strong self-motivation and ownership mindset, with the ability to take full responsibility for projects and drive them forward with minimal supervision.
  • Strong logical thinking and problem-solving skills, with the ability to independently identify issues, structure problems clearly, and push solutions through to completion.
  • Highly responsible, execution-oriented, and detail-conscious, with a strong sense of accountability for both process and outcomes.
  • Good business judgment and market sensitivity, with the ability to understand user behavior, identify growth opportunities, and turn insights into practical product strategies.
  • Strong cross-functional communication and collaboration skills, able to align stakeholders and work effectively across teams including engineering, listing, trading, marketing, risk, and legal.
  • Solid project management skills, with the ability to manage multiple priorities, maintain momentum, and deliver high-quality results on time.
  • Deep interest in and understanding of the crypto industry, especially spot trading products, market dynamics, and user behavior.
  • Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders.

 

Why Binance

  • Shape the future of finance 
  • Collaborate with world-class talent in a user-centric global organization with a flat structure
  • Tackle challenging projects in a fast-paced and innovative enviornment with autonomy
  • Thrive in a results-driven workplace with opportunities for career growth and continuous learning
  • Competitive salary and company benefits
  • Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

By submitting a job application, you acknowledge that you have read our Candidate Privacy Notice.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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