Senior Product Manager (responsible for Tier 1 geography)

We are a fast-growing iGaming operator managing multiple brands across Tier 1 markets. We are looking for a Product Manager who will take ownership of a dedicated market (GEO), continuously improve the player journey, drive commercial performance, and make product decisions based on data, customer insights, and business impact.

This is a hands-on product role for someone who enjoys solving business problems, optimizing conversion funnels, and collaborating across multiple teams to deliver measurable results

Requirements

• 4+ years of Product Management experience within the iGaming industry.
• Proven experience owning commercial product metrics such as GGR, NGR, Bonus Cost, Conversion Rate, Retention, or LTV.
• Strong understanding of player lifecycle and end-to-end conversion funnels.
• Experience designing and optimizing registration, activation, deposit, and retention journeys.
• Experience adapting product experiences and offers for different traffic acquisition channels.
• Strong analytical mindset with the ability to make data-driven product decisions.
• Hands-on experience running A/B tests and validating hypotheses through experimentation.
• Experience conducting competitor analysis and transforming market insights into product initiatives.
• Experience working closely with cross-functional teams including Marketing, CRM, Payments, Analytics, Development, and Operations.
• Excellent stakeholder management and communication skills with the ability to influence without direct authority.
• Strong ownership mindset with the ability to independently drive initiatives from discovery through delivery.
• Ability to prioritize work based on measurable business impact rather than assumptions.
• Comfortable working in a fast-paced product environment with multiple priorities.

Nice to Have

• Experience managing products across multiple GEOs or brands.
• Experience optimizing payment conversion and cashier flows.
• Knowledge of VIP player lifecycle and loyalty mechanics.
• Experience with casino and sportsbook cross-sell strategies.
• Experience working in multi-license or regulated environments.

Responsibilities

Market Ownership

• Own the commercial performance of a dedicated GEO across multiple brands.
• Monitor and continuously improve key business KPIs including GGR, NGR, Bonus Cost, Reg2Dep, Activation Rate, FTD Volume, Retention, Churn, and Redeposit Rate.
• Identify growth opportunities based on player behaviour, analytics, and business performance.

Funnel Optimization

• Own and continuously optimize the complete player journey, including:
• Registration
• Activation
• First Deposit
• Welcome Journey
• Bonus Strategy
• Reload Promotions
• On-site Experience
• Retention Mechanics
• Adapt product experiences and promotional mechanics for different traffic sources and acquisition channels.

Product Strategy & Prioritization

• Identify product opportunities using business data, customer insights, and market research.

• Prepare evidence-based product proposals and prioritize initiatives based on expected business impact.
• Work closely with Product Owners and Delivery teams to ensure timely delivery of product improvements.

Cross-functional Collaboration

• Partner daily with Marketing teams to optimize acquisition funnels, landing pages, player quality, and promotional offers.
• Collaborate with CRM and Retention teams on lifecycle communications and engagement strategies.
• Work with Payments teams to improve cashier experience, deposit success rate, and local payment coverage.
• Partner with Casino and Sportsbook teams to improve player engagement and cross-sell opportunities.
• Collaborate with VIP, Customer Support, Analytics, and Product teams to continuously improve the player experience and business performance.

Competitor & Market Research

• Continuously monitor competitors within your market.
• Analyze competitor products, onboarding flows, bonus mechanics, payment methods, and promotional strategies.
• Translate market insights into actionable product initiatives.

Customer Research

• Conduct player interviews and surveys to better understand customer needs and behaviours.
• Analyze customer feedback from Support, reviews, and other communication channels.
• Use qualitative insights together with analytics to validate product decisions.

Analytics & Experimentation

• Define hypotheses and run A/B tests to validate product improvements.
• Measure product performance through clear success metrics and continuously iterate based on results.
• Present product insights and recommendations using data-backed analysis.

Continuous Product Improvement

• Own the product roadmap for your assigned market.
• Continuously identify, prioritize, and deliver initiatives that improve player experience and commercial performance.
• Build scalable product solutions that support long-term business growth.

Benefits

• Freedom to choose where to work: work from anywhere in the world with the freedom of remote options.
• Flexibility: enjoy flexible working hours that let you balance your personal and professional life while staying focused on delivering great results.
• Corporate English speaking club: improve your English proficiency with regular practice and expert guidance.
• A Culture That Cares: thrive in a friendly environment where a strong corporate culture builds connections, drives innovation, and makes you feel truly valued.
• Comfort Fuels Success: experience comfortable conditions that inspire productivity and foster professional growth, giving you the tools and space to excel.
• Accelerate Your Growth: seize career advancement opportunities in a rapidly expanding marketing company. As the company scales, so will your professional journey.