Senior Product Manager, Merchant Platform & Commerce

About Bask Health

Bask Health provides a full-service SaaS platform that enables doctors, entrepreneurs, and healthcare businesses to build, manage, and grow direct-to-consumer telehealth businesses.

We're an entrepreneurial, product-focused team that values ownership, speed, and exceptional execution. We work in small teams, tackle complex problems, and expect everyone to take an active role in building and improving our products.

About the Role

We're looking for a Senior Product Manager, Merchant Platform & Commerce to lead the strategy, development, and improvement of Bask's merchant-facing platform and commerce experiences.

You'll own the products and workflows that allow businesses to configure and manage their telehealth storefronts, including the merchant portal, product catalog, subscriptions, pricing, and merchant settings across Bask's Sites and Studio applications.

This is a hands-on technical product management role focused on making complex commerce tools intuitive, flexible, and scalable. You'll work closely with engineering, design, and merchant-facing teams to understand how businesses use Bask, identify opportunities for improvement, and build products that help merchants operate and grow.

We're looking for someone who understands both software development and commerce platforms, can make thoughtful technical and product decisions, and takes ownership from discovery through launch and iteration.

What You'll Do

• Own the product vision, strategy, roadmap, and execution for Bask's Merchant Platform & Commerce experiences.
• Lead development and improvements across the merchant portal, product catalog, subscriptions, pricing, and merchant configuration.
• Work directly with merchants and internal customer-facing teams to understand their needs, challenges, and business workflows.
• Improve how merchants create, organize, configure, and manage products and treatment offerings within Bask.
• Build intuitive workflows for managing subscriptions, pricing structures, and storefront settings.
• Define and improve merchant configuration experiences across Bask's Sites and Studio applications.
• Partner with engineering and design teams to translate complex commerce requirements into clear product specifications.
• Develop scalable, configurable solutions that support different merchant business models without unnecessary custom development.
• Collaborate with engineering teams to evaluate APIs, integrations, data models, and technical tradeoffs.
• Identify opportunities to simplify merchant onboarding, reduce configuration errors, and improve self-service capabilities.
• Coordinate with billing, checkout, and other product teams to ensure merchant configurations work reliably across the platform.
• Define and track product metrics such as merchant activation, feature adoption, configuration completion, and operational efficiency.
• Use merchant feedback, product analytics, and hands-on testing to prioritize improvements and validate solutions.
• Lead product initiatives from discovery and prioritization through development, launch, and ongoing improvement.
• Take ownership of product outcomes and continuously improve the merchant experience.

Requirements

• 5+ years of professional product management experience building and shipping software products.
• Previous software engineering experience or a technical background that includes hands-on coding experience.
• Ability to read and write code, understand technical implementation details, and communicate effectively with engineers.
• Experience owning SaaS products or complex business applications, ideally involving merchant-facing platforms, e-commerce, subscriptions, or commerce infrastructure.
• Strong understanding of APIs, integrations, data models, and modern web applications.
• Proven experience leading products from discovery and technical planning through launch and iteration.
• Experience designing or improving configurable software products used by multiple businesses.
• Ability to translate merchant needs, business requirements, and technical constraints into clear product specifications.
• Strong product judgment, prioritization, and roadmap management skills.
• Experience collaborating directly with engineers, designers, and cross-functional stakeholders.
• Strong analytical skills and the ability to use customer feedback and product data to guide decisions.
• Excellent written and verbal communication skills.
• Ability to work independently, navigate ambiguity, and deliver high-quality products under tight timelines.

Nice to Have

• Experience with Shopify, BigCommerce, or other e-commerce platforms and merchant management tools.
• Familiarity with product catalogs, subscription management, pricing configuration, and merchant administration workflows.
• Experience with direct-to-consumer businesses, subscription commerce, or merchant SaaS platforms.
• Familiarity with storefront builders, website configuration tools, or no-code and low-code commerce platforms.
• Experience building self-service tools that allow businesses to configure complex products or workflows.
• Knowledge of payment processing, recurring billing, and checkout integrations.
• Experience with telehealth, digital health, or healthcare technology platforms.
• Experience building multi-tenant SaaS platforms that support multiple merchants and business models.