Senior Product Manager, Innovation Lab

Department: Innovation

Employment Type: Full Time

Location: Remote (select US states)

Compensation: $150,235.80 - $169,146.60 / year

Description

• Tier 1 — $150,235.80: Meets stated qualification and experience requirements. May need guidance and training beyond onboarding to perform the more complex functions of the role.
• Tier 2 — $159,691.20: Experienced and fully competent. Will be able to independently perform key responsibilities of the role once onboarding is completed.
• Tier 3 — $169,146.60: Highly experienced and can perform all responsibilities of the role at a higher level than expected once onboarding is completed.

• Arizona
• California
• District of Columbia
• Florida
• Georgia
• Idaho
• Illinois
• Maryland
• Massachusetts
• Montana
• Nevada
• New Jersey
• New York
• North Carolina
• Oregon
• South Carolina
• Tennessee
• Texas
• Virginia
• Washington
• Wisconsin

Where You'll Work:

• Set product strategy and understand the market: Define and refine the problem, target customer, value proposition, and business model for each product. Research market size, segments, competitors, pricing, and buying behavior to shape positioning and go-to-market hypotheses. Articulate a clear point of view on why it can (or can't) win.
• Drive toward product-market fit: Design and run experiments, customer interviews, pilots, and prototypes to test the riskiest assumptions first. Define the signals that mean a product should be scaled, pivoted, or stopped, and make that call with the Head of Innovation.
• Develop and maintain roadmaps: Keep outcome-based roadmaps for each product that reflect its stage, prioritize the most important learning and customer value, and communicate progress clearly to stakeholders.
• Co-build with design and engineering: Work shoulder-to-shoulder with engineers and designers to prototype, iterate, and ship, not just define requirements and manage a backlog. Make informed technical trade-offs and help deliver products that meet expectations for availability, security, scale, and performance. 
• Take products to market and build investment support: Own pricing, packaging, launches, early customer acquisition, and partnerships in collaboration with marketing, sales, and leadership. Develop business cases, pitch to internal sponsors and venture capital investors, and pursue funding for promising products. 
• Track product performance: Define and monitor the metrics that matter at each stage, such as activation, retention, conversion, and revenue, and use data to make decisions.
• Use AI to build and learn faster: Use AI-assisted coding tools to turn ideas into functional prototypes yourself, test them with customers, and co-develop product features with engineers. Apply AI thoughtfully to accelerate research, experimentation, and decision-making. 
• Foster an inclusive environment: Ensure team members are empowered to do their best work and feel a strong sense of ownership and belonging.
• Mentor and share what you learn: Coach teammates and peers on product practice, and share learnings across the Lab and the rest of Coforma.

• Get oriented: Complete new hire orientation and meet with the Head of Innovation to agree on expectations, decision rights, and how you will share progress with various audiences and stakeholders.
• Immerse yourself in the portfolio: For each product or concept, review the current hypothesis, customer research, prototypes, roadmap, and metrics. Note its stage and what evidence exists for demand.
• Meet the people: Meet the designers, engineers, and business partners on each product, and the Coforma leaders who sponsor or advise Lab work.
• Talk to customers: Join or run a few customer conversations for our newest product to hear the problem in customers' own words.
• Learn the market: Review what the team already knows about target segments, competitors, and pricing for each product, and note the biggest gaps.
• Set up your own tools: Get set up with the AI-assisted coding and prototyping tools the Lab uses, and ship one small prototype or improvement so you understand the team's build workflow.
• Write a first read-out: Share a short, candid assessment with the Head of Innovation: the stage of each product, the riskiest assumption in each, and a proposed order of priority for your time.

• Propose a strategy for each product: Write a one-page strategy per product covering the problem, target customer, value proposition, business model, and the riskiest assumptions. Review each with the Head of Innovation.
• Run the first experiments: Design and launch at least one experiment for our top products, such as customer interviews, a landing page test, a pilot, or a prototype test, with a clear success signal agreed in advance.
• Build outcome-based roadmaps: Replace feature lists with roadmaps organized around what each product needs to learn next, and share them with the teams and sponsors. Align with existing research plans and learning objectives.
• Define the metrics: Agree on the two or three metrics that matter for each product at its current stage, such as activation, retention, conversion, or revenue, and set up a way to track them (or revise what’s already in place).
• Co-build with design and engineering: Prototype alongside engineers and designers, using AI-assisted tools to turn ideas into testable prototypes, and make the first technical tradeoff calls on your own.
• Start the market work: Draft target-customer, competitor, and pricing hypotheses for the product closest to launch, and begin testing them with prospects.
• Establish a rhythm: Set up a regular cadence for product reviews and for updates to the Head of Innovation.

• Make scale, pivot, or stop recommendations: Bring the Head of Innovation an evidence-based recommendation for each product, using the signals you defined, and act on the decisions.
• Take products to market: For our newest product, own the pricing and packaging proposal, the early-customer plan, and any partnership conversations, working with marketing, sales, and leadership.
• Collaborate on the investment case: Work with the Head of Innovation to draft a business case for at least one promising product that could be used with internal sponsors or outside investors.
• Be ready for federal opportunities: Where a Lab product fits a public-sector need, prepare a pitch outline or short proposal with Coforma's government team, keeping it to a small share of your time.
• Share what you learn: Coach teammates on experiment design and product strategy, and share a short write-up of what the first 90 days taught you about the portfolio and the Lab's process.
• Take full ownership: Assume full responsibility and accountability for the outcomes of the role.

Who You Are and What You Know (Knowledge, Skills, and Experience Requirements):

• A minimum of 7 years of professional experience in a Product Management role with meaningful experience on early-stage, 0-to-1 products or new ventures and practical use of AI-assisted development tools strongly preferred.
• A track record of taking products from idea to market, validating demand, winning early customers, and finding product-market fit.
• Strong product strategy skills, including market analysis, positioning, and pricing or business-model thinking in commercial markets, and the ability to articulate a vision, explain the reasoning behind a bet to executives, customers, and engineers, and pitch it to internal sponsors or venture capital investors.
• Experience performing customer research, eliciting insight from diverse groups, and turning it into clear, actionable requirements and experiments.
• Experience taking products from concept to launch, including building prototypes and collaborating directly with engineers on implementation.
• Comfort managing several products at different stages at once, and prioritizing ruthlessly among them.
• Prior experience in a client-facing consulting, startup, or venture-building role.
• Full-time resident of the contiguous United States (must be legally authorized to work in the US now and in the future without sponsorship).
• Must be able to successfully pass any background and/or security checks related to the role.

• Experience launching and growing a commercial software product, including pricing, packaging, and early customer acquisition.
• Experience in a rapidly growing small company, startup, or venture studio.
• Familiarity with B2B or B2B2C markets such as health, fintech, civic tech, or other regulated spaces.
• Experience building or pitching products for federal agencies.
• Understanding of data privacy and security practices, including in health IT.
• Knowledge of and familiarity with accessibility requirements.

Other:

• Internet: Will prioritize and maintain access to strong, reliable internet for the remote nature of our work, except when on vacation or holiday.
• Security: Will keep the highest security practices to ensure privacy and security of Coforma and client information, given the nature of our work, even when on vacation.
• Travel Flexibility: On request and with advance notice, will attend in-person events such as meetings, workshops, and trainings as assigned for projects that require it.
• Brand Representation: Will represent Coforma professionally and sincerely, modeling our Company Values in all interactions.