Senior Product Manager

The Company
ApprovalMax is looking for a Product Manager to own two flagship products: ApprovalMax for Xero and ApprovalMax for QuickBooks Online. These are the company’s core revenue drivers, serving 20,000+ businesses across 70+ countries with accounts payable automation.

The Role
Today, product management for these products is handled alongside technical product leadership by one person. We’re splitting those responsibilities to go deeper on both sides. As a Senior Product Manager you will own the market-facing half, understand customers, decide what to build and why, measuring whether it worked, and coordinate with Marketing and Customer Success.

AI is a committed product direction, not an experiment. Engineering capacity is being invested in AI features, agentic flows, generative capabilities, ML-driven automation, and you’ll own the AI roadmap for these two products, as part of the broader product backlog.

Remote within EU time zones — candidates based in the UK, Serbia, Moldova, or Portugal preferred.

What You’ll Do

• Own the product backlog for both core products — define priorities, produce Feature Cards, and make trade-off decisions grounded in customer impact and business value.

• Talk to customers directly. Understand AP workflows, pain points, and unmet needs. Develop and improve feedback channels (Canny, Intercom, CS escalations).

• Define success metrics before building, then use Amplitude, Databricks, and PowerBI to measure adoption, usage, and business impact after launch.

• Coordinate with Marketing on positioning, launch planning, and enablement. Work with Customer Success on post launch adoption, retention insights and roadmap visibility.

• Define and prioritise AI use cases for the product. Build the customer trust narrative for AI with risk-averse accountants and bookkeepers.

• Work in close daily partnership with the Technical Product Lead, with shared accountability for outcomes
  
  Must Have's

• 3+ years of product management experience in B2B SaaS.

• Demonstrable experience of owning a product backlog and making prioritisation decisions independently.

• Track record of using product analytics to defend or change a prioritisation decision — not just producing dashboards.

• Has shipped at least one AI-powered feature in B2B SaaS, or has run discovery that validated AI use cases with customers and translated them into a Feature Brief.

• Experience conducting customer research and translating findings into product decisions.

• Strong written and verbal communication in English. Effective in distributed, remote teams across time zones.
  
  Nice to Have

• Experience in accounting, finance, or AP automation software.

• Familiarity with the Xero or QuickBooks Online ecosystem.

• Experience in a product org that has transitioned to AI-first development practices.
  
  

  This Role Is Not For You If

• You’re uncomfortable with ambiguity — some processes are still forming and you’ll build structure as you go.

• You need a large support team. This is a lean setup, no dedicated researchers, analysts, or program managers.

• You prefer strategy decks over execution. This role means writing Feature Cards, analysing data, and talking to customers, not directing from a distance.
  
  What We offer:

  • Growing international business with 10,000+ subscribers

  • Regular performance-based compensation reviews

  • 26 days paid time off &1 additional birthday day leave

  • Remote office assistance