Senior Performance Media Buyer (Meta Focus)

US-Based | East Coast Time Zone Preferred

First Media is a leading social media publishing and marketing company that has transformed the shoppable content landscape. With a team of over 200 talented employees and 180 million devoted fans, we reach over 1.5 billion monthly views. Our expertise lies in creative strategy, content production, omnichannel distribution, and data-driven marketing campaigns. Through our unique approach, we produce content that inspires real-world actions and delivers measurable results for our lifestyle brands: So Yummy, Blossom, Blusher, and BabyFirst.

We're seeking a highly motivated Senior Performance Media Buyer to lead and scale high-budget performance marketing campaigns across Meta. This role is ideal for an experienced media buyer with a proven track record of growing accounts, managing significant spend, and driving measurable business outcomes through strategic testing, optimization, and creative collaboration.

The ideal candidate is passionate about performance marketing, takes ownership of account success, thrives in a fast-paced environment, and actively partners with creative teams to unlock growth opportunities. This role will manage both U.S. and international advertising accounts, requiring a strong understanding of scaling campaigns across diverse markets, audiences, and geographies.

Key Responsibilities

Campaign Strategy & Execution

• Develop, launch, and scale paid advertising campaigns primarily across Meta (Facebook and Instagram), with opportunities to support additional paid media channels.
• Own account performance and drive growth while maintaining CPA, ROAS, revenue, and LTV goals.
• Manage and optimize substantial monthly advertising budgets across multiple accounts.
• Manage and scale performance marketing campaigns across both U.S. and international markets, adapting strategies to account for regional performance trends, audience behaviors, and business objectives.
• Partner closely with creative strategists, designers, and content teams to develop high-performing ad concepts and creative testing roadmaps.
• Identify growth opportunities and build scalable media strategies that support client and business objectives.

Optimization & Testing

• Lead structured testing initiatives across audiences, creative, bidding strategies, placements, landing pages, and funnel experiences.
• Monitor campaign performance daily and make data-driven optimizations to improve efficiency and scale.
• Analyze performance trends to identify actionable opportunities and risks.
• Work closely with internal development and data teams to build and test tools that improve campaign performance and operational efficiency.
• Proactively identify new growth opportunities, platform features, and testing methodologies that can improve account performance.

Analytics & Reporting

• Utilize Meta Ads Manager and reporting tools to evaluate campaign performance and identify growth opportunities.
• Deliver clear, actionable reporting and strategic recommendations to internal stakeholders and client-facing teams.
• Translate complex performance data into meaningful insights and next steps.
• Maintain a strong understanding of attribution, incrementality, measurement frameworks, and performance forecasting.

Cross-Platform Growth

• Support and contribute to broader paid media initiatives across additional channels.
• Share platform-specific learnings and identify opportunities to scale successful strategies across channels.
• Stay current on platform updates, industry trends, and emerging advertising opportunities.

Requirements

• 5+ years of hands-on paid media buying experience, with deep expertise in Meta advertising.
• Proven track record of managing and scaling high-spend performance marketing accounts while achieving aggressive growth targets.
• Extensive experience with campaign optimization, creative testing, audience strategy, and account scaling.
• Strong understanding of key performance marketing metrics, including CPA, ROAS, CTR, CVR, CAC, LTV, MER, and funnel performance.
• Demonstrated success launching new campaigns, growing accounts, and driving sustainable performance improvements.
• Experience working closely with creative teams to develop and iterate winning ad concepts.
• Experience managing campaigns across both U.S. and international markets.
• Strong analytical and problem-solving skills with the ability to make decisions using data.
• Excellent communication and stakeholder management skills.
• Self-motivated, highly accountable, and energized by achieving ambitious growth goals.
• US-based and able to work primarily within Eastern Time Zone business hours.
• Availability to work a 5-day schedule, including one weekend day (e.g., Sunday–Thursday or Tuesday–Saturday).

Preferred Qualifications

• Experience advertising on Snapchat Ads Manager and scaling performance campaigns on Snapchat.
• Experience advertising on TikTok Ads Manager.
• Experience managing campaigns through AppLovin.
• Experience running YouTube performance campaigns.
• Familiarity with attribution platforms like TripleWhale and NorthBeam, analytics tools, and data visualization/reporting systems.

If you're ready to make a meaningful impact and help scale some of the world's most recognizable DTC brands through data-driven performance marketing, we'd love to hear from you.

First Media provides competitive compensation and exceptional benefits, including top-shelf medical, dental, vision, unlimited PTO, 401K with match, and more. 

First Media is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity/expression, national origin, disability, protected veteran status, or any other characteristic protected under federal, state, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.