Senior Paid Social and PPC Lead

Take the opportunity to join a MarTech platform, specializing in acquisition and engagement content for iGaming operators! We're urgently seartching for a Senior Paid Social and PPC Lead. In this role, you'll help grow the business globally by leading the operations and delivery team, working alongside the Senior Programmatic Lead to make the platform the go-to choice for audience management and media performance.

The role if offered on a fully remote basis, paying up to £80K + bonus. If you're based in the UK, the role can be offered on a PAYEE basis.

Role & Responsibilities

• Own the paid social and PPC strategy across platforms such as Meta, Telegram, Reddit, TikTok and X, including audience segmentation, targeting and campaign improvements

• Oversee multi-channel campaigns, working closely with the Programmatic Lead to keep execution and tracking aligned across display, video, CTV and native

• Use the in-house platform to improve performance and keep campaigns running well

• Set up targeting strategies using first and third-party data

• Track performance including CTR, CPA, ROAS and player conversion

• Keep a strong testing culture across creative, audience and channel strategy, including A/B testing

• Oversee pixel tracking, floodlights and tag management, fixing issues as they come up

• Share performance reports and insights with senior leadership and clients

• Manage campaign budgets, spend pacing and forecasts

• Set and track KPIs including CPA, ROAS, FTD and LTV, making sure targets are hit

• Own audience strategy, segmentation, modelling and lookalike development

• Keep data use compliant with GDPR, UK GDPR and other privacy rules, and push for privacy-safe alternatives to cookies

• Lead and support paid social and PPC campaign managers

• Be the main point of contact for commercial, client services and leadership teams

• Represent the business in client meetings and partner talks

• Keep brand safety, fraud prevention and inventory quality checks in place across the platform

Education, Skills and Experience

• Social Media Guru with extensive iGaming expertise + experience of acting Team Lead

• Strong with data and analytics, focused on performance

• Comfortable working directly with clients

• SaaS adtech or platform-building experience is a plus

• Good commercial sense and judgement

• Confident senior stakeholder, comfortable talking to board and executive level

• Detail-oriented and target driven

• Willingness to attend international conferences and events

About the role

• Salary of up to £80K + bonus

• Hybrid, based in Stafford

• Opportunity to attend conferences and events

• Supportive team culture

Please apply with your detailed CV in English.

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