The Senior Programmatic Lead will own the programmatic strategy, including inventory sourcing, bidding, and audience activation across multiple channels. They will also lead and coach the operations team while managing relationships with internal stakeholders and external partners.
The Head of Asset Risk will take end-to-end ownership of bankroll risk management, including setting credit limits and underwriting new operators. They will also manage liquidity risk, perform stress testing, and run ongoing surveillance of deployed capital.
The role involves managing end-to-end risk for bankroll assets, including setting credit limits and underwriting new operators. It also requires modeling casino risk and managing liquidity through cash-flow forecasting and stress testing.
Plan, execute, and optimize PPC campaigns with a heavy focus on Google Ads and A/B testing to improve performance. Monitor KPIs and budgets while ensuring compliance with white-hat advertising practices and providing insights on sweepstake promotions.
