Senior Paid Search Manager
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AI Summary
Help make the world more hospitable
The hospitality industry is uniquely human, and it deserves technology that’s just as inspiring as the people behind it. At Mews, we’re transforming the industry with a platform that helps hotels run smarter, move faster and create better guest experiences.
You’ll work with smart, curious people who care deeply about what they do. You’ll have autonomy and the trust to make good decisions and move quickly. And you’ll enjoy a real sense of purpose as you see the impact of what we’re building.
If you’re motivated by ownership, curiosity and meaningful impact, and are driven to deliver consistent high performance, you’ll feel at home here.
About the role
Let's get into the specifics. It’s impossible to capture every nuance of a role – especially at a rapidly growing company like Mews – but if we had to distil it into a job description (which we do because this is a job description), it would be this:
Mews runs paid search across multiple markets, and this role owns all of it. As Senior Paid Search Manager, you will set the end-to-end paid search strategy — from campaign planning and execution through to optimisation, testing, and performance reporting — with direct impact on acquisition, revenue, and efficiency targets.
This is a role for someone who has built and run paid search programs at scale. The paid search channel is a core acquisition driver at Mews, and the person in this role will set the strategic direction, define what good looks like across markets, and bring the rigour to back every move with data.
Mews operates in a genuinely complex paid search environment — multiple markets, multiple languages, and a commercial motion that spans SMB through enterprise. The work here is more varied than most paid search roles because of that complexity, and because you will be working directly with Data, Measurement, Finance, Brand, and Regional Marketing teams to tie search activity to real commercial priorities rather than managing a channel in isolation.
What you would do
- Own paid search strategy end-to-end across all Mews markets — campaign planning, execution, optimisation, testing, and reporting.
- Monitor and optimise performance against acquisition, revenue, ROI, and efficiency targets.
- Partner with Product Marketing, Brand, Data, Finance, and Regional Marketing teams to align search activity with commercial priorities.
- Identify growth opportunities through experimentation, automation, and new platform capabilities.
- Manage agency and platform relationships where applicable and ensure best practice implementation.
- Produce insights and recommendations that influence broader performance marketing strategy.
What you would bring
- Deep expertise in Google Ads and Microsoft Ads — bidding strategies, attribution, conversion tracking, and web measurement are things you know well, not things you are still learning.
- Strong quantitative skills: you are comfortable working with large datasets and interpreting them to make sound commercial judgements.
- A clear track record of improving paid search performance against measurable targets — acquisition volume, CAC, ROI, or similar.
- Experience with reporting and visualisation tools such as GA4, Looker, Tableau, or SQL.
- A solid grasp of digital marketing measurement and experimentation methodologies.
- You use AI as a real part of your workflow, not as a novelty.
Nice to have
- Experience with automation, scripts, or AI-enabled optimisation techniques in a paid search context.
Pay Transparency at Mews
Salary ranges are provided in good faith and reflect current market conditions and internal pay structures. Final compensation may be adjusted based on funding, budget constraints, or exceptional candidate qualifications, but will remain within reasonable proximity to the stated range.
This salary disclosure is provided in compliance with applicable pay transparency legislation. We are committed to equal pay practices and prohibit salary history inquiries during our recruitment process.
If the location you're applying from wasn't originally advertised for this role, salary range information is available upon request at any point during the application/interview process - your recruiter will be able to help.
What’s in it for you?
Our success is powered by our incredible people, supported by benefits that help them thrive.
Global benefits
No matter where you’re based, you’ll enjoy:
- Unlimited paid holiday (yes, really)
- Participation in our company share program
- Paid parental leave (6 months fully paid for primary caregivers, 2 months for secondary, available after one year of service)
- An annual Learning budget of €300 (and more for high performers) to support your development
- Monthly "EDGE" time to Explore, Develop, Grow, and Elevate yourself
- A work from anywhere policy with flexibility to work abroad for a few weeks each year
- Relocation options, available after one year
- Flexible, hybrid working options
- A home office setup budget to make your workspace your own and a monthly work-from-home allowance
- Claude tokens, so you can automate workflows and build smarter, more efficient ways of working
Local benefits
You'll receive additional benefits that vary by location, from healthcare and retirement plans to team events, socials and other perks. Ask us about it during your interview process.
Life at Mews
We’re an equal opportunities employer. We value teams that reflect the diversity of the customers and communities we serve. Different perspectives make better ideas, stronger products and a more welcoming company.
We also believe transparency is important when deciding if you're the right fit. Mews is an ambitious, high-pressure environment of continuous learning and high standards. Success here requires resilience, adaptability and a willingness to solve difficult problems.
A few things that define how we work:
- High autonomy means high responsibility. People are expected to take ownership and drive outcomes. There isn’t a detailed playbook for everything, and that’s part of what makes the work challenging – and rewarding.
- Change is constant. We’re growing quickly and adapting as we scale. Teams, processes and priorities continue to evolve, and only people who stay curious and agile will thrive.
- We’re remote-first, not relationship-free. Flexibility is core to how we work, but strong relationships still matter. Our teams are global, so we need expert collaborators and communicators to help us move forward together.
- AI is an integral part of our processes. It’s not here to steal people’s jobs, but to amplify efficiency and productivity. We’re motivated to proactively use the technology to seek out better ways of working and share our findings with the rest of the company.
If there's anything we can do to support you during the application process, let us know.
We don't discriminate on the basis of race, religion, colour, nationality, gender, sexual orientation, age, marital status, veteran status, disability or any other protected characteristic.
One final thing: don't hold back. If you don't meet 100% of the criteria in this job description but you're certain you could make a big impact, apply. Everyone should have equal access to opportunities, and we're committed to providing an inclusive experience.
If Mews sounds like the kind of environment where you'd thrive, we'd love to hear from you.
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