Senior Paid Media Specialist (Remote)

About the Role

Do you have a strategic mind for paid media, a drive to deliver meaningful business growth, and a commitment to creating uncommonly effective campaigns?

Etna Interactive, a digital marketing agency with a 25-year legacy of helping elective healthcare practices grow, is seeking a full-time, fully remote Senior Paid Media Specialist with exceptional communication skills and expertise in paid media strategy and execution. This remote role is open to candidates residing in California, Arizona, Michigan, Washington, Colorado, or Georgia.

We’re looking for a talented individual to join our team and drive client success through data-driven paid media campaigns. In this role, you will collaborate closely with our Client Success, Creative, Sales, and Strategy teams to forecast, develop, manage, optimize, and report on campaigns that deliver measurable results. As an analytical thinker and experienced specialist, you’ll maximize ROI, align campaigns with client goals, and continually innovate to stay ahead in the paid media landscape.

About You

You are detail-oriented, self-motivated, and thrive managing multiple accounts with varying budgets. Your technical expertise, combined with a passion for learning, will support our team’s success. Since many of our clients are in the medical field, adaptability and a willingness to learn new industry concepts are essential as you balance complex campaign strategies with a commitment to delivering outstanding results.

Why should you choose Etna?

• Values Driven Culture
  • We live by our values, encouraging flexibility, work-life balance, and an inclusive environment.
• Commitment to Growth
  • With our progressive PTO system and a focus on development, we ensure you have time to recharge and grow.
• Great People
  • You’ll be part of a collaborative, talented, and fun team that embodies curiosity, fairness, and lifelong learning.
• Outstanding Benefits
  • We offer 100% employer-sponsored medical coverage, 401(K) with matching, and employer-sponsored long-term disability insurance.

Why should Etna choose you?

Because our mid-sized agency has made a big name for itself in the medical marketing space, our clients expect and truly deserve the attention of an experienced professional with:

• Bachelor’s degree in Marketing, Advertising, or Business (preferred) and 4+ years of relevant experience managing paid media campaigns, including at least 2 years in an agency setting.
• Skilled in full-funnel account management across PPC, Paid Social, and Programmatic/Display channels.
• Solid technical foundation, with expertise in Unbounce, PPC Management Software, SpyFu, Excel, Ahrefs, and certifications in Google AdWords, Google Analytics, and Meta.
• Exceptional communication and organization skills; can clearly communicate data insights, client updates, and campaign recommendations.
• Enjoys mentoring junior team members and is comfortable engaging with clients on calls when needed.
• Familiarity with HIPAA is a plus, given our focus on healthcare.

Role Responsibilities

As a Senior Paid Media Specialist, you’ll:

• Learn and apply our predictive modelling protocols to client campaigns to minimize risk and proactively shape campaigns for success
• Lead the development of strategic paid media campaigns, aligning them with client goals to deliver high-impact results.
• Drive continuous optimization, managing and enhancing campaigns across platforms to maximize client ROI.
• Consult with clients and teams to ensure paid media efforts integrate with broader marketing strategies, serving as a knowledgeable and reliable client partner.
• Mentor junior team members and collaborate across departments, sharing expertise and fostering a high-performing team environment.
• Monitor and report on KPIs and adjust strategies based on performance insights.

While a strong skillset and innate intelligence will get you in the door, a kind personality, and the ability to fit in with the culture at Etna are necessary traits of a successful applicant.

Compensation

The estimated salary range for this role is $72,000 - $85,000 annually. However, it is important to note that compensation may vary depending on several factors, primarily including the candidate's level of experience and qualifications. 

At Etna Interactive, we strive to offer competitive compensation packages that align with industry standards and reflect the value of the skills and expertise that candidates bring to the table. The final compensation offered will be determined based on a comprehensive assessment of factors including (but not limited to) relevant work experience, educational background, demonstrated skills and abilities, and the specific requirements of the position. 

Application Instructions

To APPLY, familiarize yourself with our company, our clients, and the work we do and then Upload at your résumé and a cover letter (PDF preferred) to https://www.etnainteractive.com/about/careers/ .

Etna Interactive provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Etna Interactive complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.